26/05/2020
How to get CUSTOMERS to your business. Volume 2
In the last episode, we discussed how to find the right audience, if you missed it, here is the link to the post
https://m.facebook.com/story.php?story_fbid=177603923790419&id=103716091179203&sfnsn=scwspmo&extid=bEh7P3jQL5Z7L4Hw
In this episode, we will be discussing how to attract the right audience (a.k.a. get their attention)
From the last episode, we discussed
~ the type of business you are involved in
~ which platform your potential customers might be utilizing
~ What group or discussion are they involved in.
This 3 things are your evergreen research, you will continue to do, as long as your business exist.
Back to how to get their attention.
First, you need to set up a particular experience for them. How you want your customer to feel about you, if they eventually wants to give you their attention, is for greater than knowing how to get their attention.
First impression, last the longest, isn't a cliché, it is as real as daylight.
Although, first impression doesn't last forever, but they last long enough to do damage to your business.
Take note: Word of mouth spreads fast.
If this statement is true, which it is, you can absolutely use it to your advantage.
If you are just started out, you have a good advantage right now as no one knows you really well yet.
Make that first impression.
NEXT TOPIC
How to get the best impression of your potential customers
1) Have a good structure.
You need to put your house in order basic things like your logo should be simple to decode, warming and attractive.
Also, your social pages should be well details, showcasing your mission,
Why you are different,
How your customers will benefits from choosing your product and services,
Different channels to contact you, etc.
2) A low resistance Ad copies.
We all know you want to make sales, but more importantly, you want to stay longer in business, making sales.
If you should your guns to fast, you might run out of bullet.
When advertising your business, reduce the resistance for people to approach your business to the barest minimum.
By default, people don't trust you yet. It doesn't matter if your product or services is the best in the world, they don't know that yet, and the only way to know is to try them out.
Some of great ways to reduce resistance barriers are
~ Get it free
~ Try it first and pay later
~ Just pay $1 or #1 to try it out
~ Pay whatever you want
~ Name your discount
~ Get a refund plus interest.
The list goes on.
Before you get shocked and say, people might take advantage of me, and I might end of loosing money.
No, chill, you have to create terms and condition.
If you sell product, deliver should cover for the cost of your product with little profit (delivery can't be free)
Mark up an upsell or the next product to cover for the first product offer you gave to your potential customers.
Understand the lifetime value of your customers and spread the cost all through.
3) Always get your customers to gave you their emails and phone numbers
This is very important, and about essential part of your business.
For every money you spend on advertising, it should be giving you leads, and sales. For example, If you spend #1000 on ads, you should get at least 1 sales and 10 leads
This leads are people you can marketing your product to without incurring any advertisements cost again, because you can simply email them, call or text them.
Also, they know your business already, they are warm audiences.
Some tools you cab use to capture lead contacts are auto responders, pixel setup, and if your product is free, your payment g*teways.
4) Create a great sales page for your product
This is where you need to spend your time well and creatively,
Have a great sales page cab account for over 70% sales success of your product and services. Why we will discuss component of a good sales page in other episodes, one skill you will Need to have and horn, is copy writing.
It is always advisable, if you are not good in writing sales copy, seek an expert services, it saves you a lot of sales.
At ads-mission, you can get this done, you cab use the link.
https://web.facebook.com/groups/adsmission/
5) Always Communicate with your Leads/Customers.
Nothing kills a business than your customers or leads start wondering who you are or how you got their contact.
There are zillions of things seeking to catch your customers attention, and it so easy for them to forget you if they have heard from you for days.
You don't want to spend your money giving your customers the best experience at great deals only for them to stare at you as if they are seeing you for the first time.
Some of the thing you can put in place for effective communication are;
~ Make them like you business social media links, and create posts and conversation about your customers, product/services and trending stories daily.
~ Email and/or text them at list once a week. The frequent, the better.
~ Make it an habit to call your top performing customers
~ create surprises for nonperforming customers, like send them recharge cards, send them flowers and cake, etc. with a marketing note to appreciate their effort.
Next episode, we will be discussing on component of a great sales page and how to turn visitors into customers.
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If you have any questions, drop it in the comment section, we will attend to it asap
Tobby | Head of service, Ads-mission
How to get customers to your business. Volume 1
As an onlineprenure, how do you know who your customers are?
In this episode, I will be discussing how to find your right audience online.
The first question you need to ask yourself is what kind of category of sellers do I fall into.
We have two broad categories, namely, Product and services.
Under product, we have physical products, and we have digital products. Under services, we have Business-to-consumer agencies (B2C), and Business-to-business (B2B).
Today, we will focus on physical products, and pick it from there, in each episode.
Let's take, for example, I sell female wears, which comprises of party dress, nighties, corporate and casual wears, bags, and shoes (no lingeries)
Who will my ideal customers be?
You have to start broad, and start narrowing in down, to capture every segment of your customer Base.
Now, let's list them out.
1) All females online above 18 years of age.
2) All males, that have girlfriends, sisters and mum
3) Females that works in an establishment (offices)
4) All females in my state of business.
This is the broad view of my customer base
Now, you have to narrow it, or to use the right social term, detail target them. Let's start with the first broad customer base, and narrow it
1a) All female customers, above 18 years.
- that has at least a higher diplomer/ Bsc/ MSC.
- That has birthday in the month or January, February, march, etc.
- that likes Louis Vuitton official page on Facebook
- that has travelled out of the country once. The list endless.
You get the idea. Out of all the females that are, at least, 18 years of age. Do I want them to use iPhone, or android? All these can define your customer base from start, and can help you to structure your business better.
2a) All males that have girlfriend, sisters or mum.
- that are engaged or married on Facebook
- belongs to groups that are for relationships or families
- Average income of xyz
- lives in xyz city
- and the list goes on.
Once you figure out all you predefined list of potential customers online, this doesn't automatically spells it out, that you have defined your business customers rightly.
You will need to test it out, and get market feedback.
You can test your predefined audience in two ways,
Free traffic or paid traffic.
To use free traffic, you have to know where your preselected audience are have conversations and join the conversations, this mostly happens in groups, on Facebook, trends, and hashtags on Instagram, and tweets on WhatsApp.
To use the paid features, you have to use audience insight on Facebook with targeting option (We will shed more light on Facebook business and you, in other episode).
Once you test your market, and they will either respond positively or neg*tively. Either way, you can review your customers base, and your where your hotspot customers are, and what combination of audience fits them
Goodluck in your business.
P:S- Ads-mission, a small business group, is giving every small business owners FREE functional ecommerce website. Do you know one small business owner. Share this post with them.
Tobby | Head of Service, Ads-Mission
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