19/02/2020
Have you noticed your Facebook engagement has been on a downward spiral lately? There’s no need to panic.
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Although the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems.
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The short of it? Facebook is asking brands to rethink how they earn likes, comments and shares on their posts.
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The takeaway here is that what might have worked brilliantly for brands in the past might not fly today. And that’s exactly why brands need an explicit Facebook engagement strategy if they still want that sweet, sweet organic reach.
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You don’t need to abandon your current page or start over from scratch, either. Instead, you just need to consider ways to set your posts up for greater engagement.
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In this post, I have listed 5 strategies to increase your Facebook engagement.