07/08/2026
Kwara State University, Malete, has won the 2026 Creative Advertising Pitch Competition organised by the Advertising Regulatory Council of Nigeria (ARCON).
The KWASU team defeated other participating universities from across the country in the competition that was held on Thursday, August 6, 2026, during ARCON's 4th Annual Colloquium at D'Podium Event Centre, Ikeja, Lagos.
The colloquium was themed "The Future of Advertising: Role of Platforms, People and Regulation," and the national contest featured undergraduate teams from selected tertiary institutions that qualified through a rigorous screening process.
Participating teams were assessed on creativity, strategic thinking, innovation, and presentation skills while pitching communication campaign ideas before a panel of industry experts where KWASU secured the overall first position with an impressive score of 489.5 points, ahead of the University of Ilorin, which finished second, and Rivers State University, which placed third.
The victorious KWASU team was made up of five students from the Department of Mass Communication: Olusola Oyedele Oladeji, Adeosun Omotoyosi, Adeola Adeyemi Precious, Olagunju Boluwatife, and Olawoyin Habeebulahi.
Their winning presentation drew praise from the judges for its originality, strategic insight, and compelling delivery, a hallmark of the quality of training and talent within KWASU's Mass Communication Department.
