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Julesfloxy Beauty Academy

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Julesfloxy Beauty Academy

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18/08/2026

How many ingredients do you have sitting on your shelf that you bought because someone said they were amazing?

And now you barely know what to do with them. 😂

This is one of the reasons I created my INGREDIENTS BIBLE Ebook.

It isn't about giving you another list of ingredients.

It's about helping you understand the ingredients you're actually working with:
• What they do
• Why they're used
• How they behave
• What to watch out for
• Where they fit into formulation

Because buying ingredients is easy.
Understanding them is the real skill.

If you want to stop randomly buying raw materials and start making more informed formulation decisions, get the Ingredients Bible Ebook.

Cl!ck the L!nk in my bio to order

17/08/2026

You don't need another formulation recipe. You need to understand what you're doing.

I get messages from aspiring formulators asking:

Coach Jules, do you have a formula for this?
Can you give me a recipe for a brightening serum?
What can I substitute for this ingredient?

And I understand why.

When you're starting out, formulas feel like the fastest way to learn.

But there's a problem.

You can collect 100 formulas...
…and still struggle when your batch doesn't behave exactly like the formula you copied.

Because the real skill isn't knowing that:
X ingredient goes at 2%.
The real skill is knowing:
Why 2%?

What happens if you use 1%?
What happens if you use 4%?
What happens if your pH changes?
What happens when you introduce an electrolyte?
What happens when the raw material from your supplier behaves differently?
What happens when you scale the batch?
What happens when the formula separates?

That's formulation.

And that's exactly why I created my courses at Julesfloxy Beauty Academy.

I don't want to create students who can only reproduce my formulas.

I want to train formulators who can think, formulate and troubleshoot independently.

If you've been watching my content for months and thinking

I really want to learn from this woman.
This is your sign.

If you're ready to learn properly

Send me “BROCHURE” in my DM and I'll help you decide which training is right for your current level.

12/08/2026

Your formula can be chemically stable and still be a terrible product.

You made the emulsion.

It didn't separate.

The pH is within range.

The viscosity looks good.

No strange colour change.

You run your stability checks and everything looks fine.

So you conclude:

The formula is good.

Not necessarily.

Because stability is only one part of formulation success.

Imagine a moisturizer that is perfectly stable but:

pills when layered with sunscreen

leaves a heavy film

feels sticky after 10 minutes

rolls off when rubbed

doesn't spread evenly

leaves an uncomfortable residue

makes the skin feel dry a few hours later

Technically?

You may have a stable emulsion.

From the customer's perspective?

It's a bad moisturizer.

This is why I don't formulate only for the beaker.

I formulate for the person who will use the product.

And that's where sensory testing becomes important.

You have to ask:

How does it spread?

How quickly does it absorb?

What does the skin feel like 10 minutes later?

What happens when it's layered with another product?

Does the texture remain pleasant throughout the application?

Because your customer isn't going to look at your viscosity reading and say:

Wow, 12,000 cP. Excellent moisturizer. 😂

They're going to say:

I love how this feels.

Or:

This product is too sticky.

That's the real test.

A technically stable formula is a good starting point.

But a high-performance formula has to satisfy more than stability.

It needs to be:

Stable + functional + manufacturable + elegant to use.

That's the difference between making a formula work and developing a product.

And this is exactly the kind of deeper formulation thinking we explore in my High-Performance Cosmetic & Cosmeceutical Formulation Masterclass.

If you're tired of learning formulation as a collection of recipes and want to understand how to actually design high-performance products, that's what I teach.

Send a DM with “BROCHURE” and I’ll send you the program details, or click the link in my bio to learn more about our formulation programs.

What's one product you've made that was technically stable but failed the sensory test?

10/08/2026

Your preservative is not responsible for preserving your formula alone.

One thing I wish more formulators will understand

Preservation is a system.

I see people formulate a water-based product, add their preservative at the recommended percentage and think

Done. It's preserved.

Not quite.

Your preservative is working inside a formulation environment.

And that environment matters.

Think about

pH: some preservatives are far more effective within specific pH ranges.

Water activity: microorganisms need available water to grow.

Chelators: ingredients like EDTA can support preservation by making the environment less favorable for certain microorganisms.

Surfactants: they can affect preservative availability.

Botanical extracts: adding more natural materials can also introduce additional microbial challenges.

Packaging: a jar and an airless pump don't expose the product to the same contamination risk.

Manufacturing hygiene: a good preservative cannot compensate for poor production practices.

And here's the part I really want beginners to understand

Increasing your preservative is not automatically the solution.

If your formula is poorly designed, simply adding more preservative can create another problem without solving the original one.

This is why I don't teach preservation as

"Use X% of this preservative."

I teach you to ask

What is happening inside this particular formulation?

Because two products can use the same preservative...
..at the same percentage...
..and still have completely different preservation challenges.

That's the difference between following a formulation recipe and understanding formulation science.

And when you're making products for other people to use, preservation isn't the place to guess.

It's something you formulate deliberately and verify through appropriate testing

This is the kind of formulation thinking we develop inside Julesfloxy Beauty Academy.

To register or learn more about our courses, Send a DM with “BROCHURE” and I’ll send you the program details, or click the link in my bio to learn more about our formulation programs.

03/08/2026

I made two moisturizers with the exact same ingredients… but they behaved like two completely different products.

Same oils.
Same water phase.
Same emulsifier.
Same active ingredients.

Yet one felt richer and more cushiony on the skin, while the other felt lighter, absorbed faster, and had a completely different after-feel.

This is something many people don't understand about formulation:

A formula is not just a list of ingredients.

Two formulators can use the same ingredient percentages and still create different products because the process is part of the formula.

Things like:

• The order ingredients are added
• The temperature during emulsification
• The shear/mixing intensity
• How long the emulsion is mixed
• The cooling process
• When actives are introduced
• The interaction between ingredients

All of these influence the final product.

This is why copying a formula from the internet doesn't automatically make you a formulator.

A recipe tells you what to add.

Formulation knowledge teaches you why it behaves the way it does.

A good formulator doesn't just chase a texture they like.

They understand the science behind creating stability, skin feel, performance, and consistency.

This is also why in my trainings, I focus on formulation logic because knowing ingredients is only one part of the skill.

The real skill is knowing how to make ingredients work together.

Have you ever made a product that looked perfect at first but changed after 24–72 hours? That’s where formulation knowledge becomes important.

If you want to move beyond copying recipes and actually understand how to create professional-quality skincare products with confidence, this is the skill you need.

To learn cosmetic formulation from the foundation to advanced techniques?

Send a DM with “BROCHURE” and I’ll send you the program details, or click the link in my bio to learn more about our formulation programs.

31/07/2026

Before you formulate your next product, answer this one question.

One of the first questions people ask when creating a skincare product is:

What ingredients should I use?

That's the wrong place to start.

Before you think about niacinamide, Hyaluronic acid, ceramides, peptides, or botanical extracts...

Ask yourself

Why does this product deserve to exist?

I know that sounds like a business question.

But it's actually a formulation question.

Because your answer determines everything that comes next.

If your answer is

I want to make a brightening serum because brightening products sell.

You're already behind.

But if your answer is

I want to create a brightening serum for people with sensitive skin who can't tolerate traditional exfoliating acids.

Now your formulation has direction.

You start asking:

Which actives are appropriate?

What delivery system makes sense?

How gentle should the formula be?

What texture would this customer prefer?

What compromises am I willing to make?

That's how products are designed.

Not by chasing ingredients.

But by solving a specific problem.

I've seen many formulators create products first...
..then spend months trying to figure out who they're for.

Professional formulators do the opposite.

They understand the user first.

Then they build the formula around that need.

A well-formulated product doesn't begin in the beaker.

It begins with a clear purpose.

This way of thinking is something I emphasize in all my courses, especially the High-Performance Cosmetic & Cosmeceutical Formulation Masterclass, where formulation isn't just about mixing ingredients, it's about designing products with intention.

Because great products don't start with ingredients.

They start with understanding the problem you're trying to solve.

To learn more about our courses, send a DM or cl!ck the l!nk on my bio

29/07/2026

The hidden cost of over-neutralizing Carbomer

One of the mistakes I see with beginner formulators

They think the goal of neutralizing carbomer is simply

Keep adding neutralizer until it becomes thick.

But carbomer does not work like a thickening powder where more is always better.

Carbomer is a polymer that needs the right degree of neutralization to unfold and create its gel network. As the pH rises, the polymer chains expand, allowing viscosity to build. However, pushing beyond the optimal range can actually reduce viscosity instead of increasing it.

And this is where many people get confused.

They add their neutralizer…

The gel becomes thicker…

So they think:

“Perfect. Let me add a little more.”

Then suddenly:

The beautiful gel they created becomes thinner.

What happened?

They went past the sweet spot.

Over-neutralizing carbomer can cause:

1. Viscosity loss

The very thing you were trying to increase starts decreasing.

Your thick gel becomes watery or loses its structure.

2. Unstable texture

You may notice:

– stringy texture
– reduced elegance
– poor spreadability
– inconsistent batches

A gel should not just be thick.

It should have the right rheology.

3. pH problems

Remember:

Your neutralizer is not just a “thickener.”

It is changing the chemistry of the entire system.

A high final pH can affect:

– active ingredients
– preservative performance
– skin compatibility

4. Troubleshooting becomes confusing

This is where beginners often make another mistake.

They see the viscosity drop and think:

“I need more carbomer.”

So they add more polymer.

But the real problem was not the amount of carbomer.

The problem was the neutralization level.

This is why experienced formulators don't ask:

“How much neutralizer do I add?”

They ask:

What is my target pH?
What carbomer grade am I using?
What else is inside my formula?
How will the system respond?

Because formulation is not just mixing ingredients.

It's understanding how ingredients interact.

A carbomer gel is a perfect example.

To register for any of our courses, cl!ck the l!nk on my bio.

27/07/2026

One thing the lab has taught me over and over again is patience.

Especially when it comes to adjusting pH.

I was working on a dark spot moisturizer containing niacinamide, tranexamic acid, N-acetyl glucosamine and alpha arbutin, and everything was looking good. The cream was smooth, the texture was beautiful, and I was almost done.

Then came the pH adjustment.

My pH was higher than my target at 6.4, so I started adjusting.

The first adjustment didn't seem like enough, so I added more.

And that was where the lesson came in…

I overshot.

Instead of gradually moving towards my target which is pH 5.2- 5.5, I pushed the formulation too far and my pH dropped lower than I wanted at pH 4.2

At that moment, it would have been easy to panic, but this is exactly what formulation teaches you: don't react emotionally, observe and correct.

I had to carefully bring it back up using L-arginine, adding small amounts, mixing properly, and checking again.

No rushing.

Because if I had continued adding without patience, I could have ended up moving the pH back and forth, affecting the balance of the formula.

This is something people don't always see when they look at finished skincare products.

They see the beautiful jar, the smooth texture, the claims on the label…

But behind that product are moments of testing, adjusting, learning, and sometimes making mistakes.

The lab has taught me that formulation is not just about knowing ingredients.

It is about understanding that every ingredient has its own behaviour and every adjustment needs time.

A rushed formulator will keep fighting the formula.

A patient formulator learns to work with it.

Today's lesson: small adjustments. Proper mixing. Give your formula time to respond.

Because in formulation, impatience can make you overshoot.

Interested in any of our cosmetic courses, send us a DM or cl!ck the l!nk on my bio for my details

24/07/2026

Why High-Performance Formulas Are Often Simpler Than You Think

One of the biggest myths in cosmetic formulation is this:

"The more ingredients a formula has, the better it must be."

I understand why people think that.

A label with 25 ingredients looks more impressive than one with 15.

It feels more "advanced."

More expensive.

More effective.

But formulation doesn't reward complexity.

It rewards purpose.

I've seen moisturizers with over 20 ingredients that performed poorly.

I've also seen formulas with fewer than 15 ingredients that consistently outperformed them.

Why?

Because every ingredient in a formula should earn its place.

Not because it's trending.

Not because your competitor uses it.

Not because it sounds good on the label.

But because it contributes something meaningful to the system.

Here's something many beginners don't think about:

Every ingredient you add increases the complexity of your formulation.

More ingredients mean more potential for:

incompatibilities

pH challenges

stability issues

preservative interactions

texture changes

manufacturing variability

Sometimes, adding one more botanical extract creates a ripple effect throughout the entire formula.

Now imagine adding ten.

This is why experienced formulators don't ask:

"What else can I add?"

They ask:

"What can I remove without compromising performance?"

That's a completely different way of thinking.

A high-performance formula isn't the one with the longest INCI list.

It's the one where every ingredient has a clear purpose.

The humectant supports hydration.

The emollient improves skin feel.

The emulsifier creates the desired structure.

The active addresses the target concern.

The preservative protects the system.

Nothing is there just to fill space.

Nothing is there just to impress.

Everything works together.

Think about architecture.

A strong building isn't judged by how many bricks were used.

It's judged by how intelligently those bricks were arranged.

Formulation is no different.

The elegance of a formula isn't in how much you include.

It's in how little you can include while still achieving exceptional performance.

That's why I tell my students:

Don't chase ingredient count.

Chase formulation intelligence.

Because consumers don't experience your ingredient list.

They experience your product.

This systems-based approach is exactly what I teach in my programs

My goal isn't to teach you how to formulate products with more ingredients.

It's to teach you how to formulate products with more intention.

To register for any of our Courses, send us a DM today.

23/07/2026

WHAT ACTUALLY HAPPENS INSIDE AN EMULSION DURING THE FIRST 72 HOURS

Your moisturizer isn't "finished" the moment you make it.

One of the mistakes I see formulators make is evaluating an emulsion immediately after production.

They'll make a cream, look at the texture, and conclude:

It's too thick.

Or...

It's too runny.

Then they start adjusting the formula right away.

But here's something many people don't realize

An emulsion is still evolving during the first 24–72 hours.

The cream you see today may not be the cream you have three days later.

So what exactly happens during those first 72 hours?

1. The emulsion begins to organize itself.

Immediately after homogenization, oil droplets are dispersed throughout the water phase.

Over time, the emulsifier system continues arranging itself at the oil-water interface, creating a more organized and stable structure.

2. Viscosity continues to develop.

Many creams become noticeably thicker after 24–48 hours.

Why?

Because thickeners and fatty alcohols continue to hydrate, crystallize, and build their internal network.

If you judge viscosity too early, you may end up adding more thickener than you actually need.

3. Air bubbles escape.

High-shear mixing traps tiny air bubbles in the product.

Freshly made emulsions may look foamy or lighter than they really are.

After resting, those bubbles gradually rise and escape, giving the product a smoother, denser appearance.

4. The crystal network matures.

Ingredients like cetyl alcohol, cetearyl alcohol, glyceryl stearate, and other structuring agents continue forming organized crystalline structures as the product cools.

These structures contribute to:

Texture

Stability

Spreadability

Skin feel

This process doesn't happen instantly.

5. pH may shift slightly.

Some ingredients continue interacting after production.

As equilibrium is reached, you may notice a small pH drift.

That's why experienced formulators often check pH again after 24 hours before making final adjustments.

This is why patience is part of formulation.

Not every "problem" needs an immediate fix.

Sometimes...

Your formula simply needs time.

One of the biggest mindset shifts in formulation is learning the difference between:

A formula that's failing...

And a formula that's still maturing.

Those are not the same thing.

This is the kind of formulation thinking I teach inside my programs.

Not just how to make products...

But how to observe them, interpret their behavior, and make better decisions.

Because great formulators don't just know how to mix ingredients.

They know when to wait, what to observe, and why it matters.

Have you ever adjusted a fresh emulsion, only to realize later that it would have corrected itself if you had simply given it time?

Address

Kaduna South
800283

Opening Hours

Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Friday	09:00 - 18:00
Saturday	09:00 - 18:00

Telephone

+2347069059993

Website

https://tinyurl.com/yternfpk

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