29/11/2022
What Every Ecommerce Shoe Or fashion Brand should know.
HOW EMEKA(My Friend) Was Running an ecommerce Shoe Brand And got Frustrated and Tired.
When EMEKA started a shoe/ Foot wears brand, Basically he was doing door to door advertisement.
He spent months advertising his products and as a fresh graduate, As a Nigerian, getting job after school is dificult, So Emeka hop in the idea of making shoes, this was a very good idea since he heard that the shoe business is lucrative.
He spent time going door to door to make sales, and with the help of few of his friends who recommended others to him, he actually got few sales.
EMEKA Realized that there was More To Selling Than Just Friends
, EMEKA then realized that door to door marketing sucks and takes your time and energy.
EMEKA after a long time not seen each (Me), We bumped in each other, told me how business was so tidious and frustrating.
As a Friend, After a friend conversation, I Told EMEKA that if he could venture in selling online, this will make him more sales and save the stress.
Excited EMEKA took to social media and started pushing his products ( Shoes), He ignored to learn how this is done, and With little knowledge about it, he got tired and change to another job.
This is a situation a lot of start up businesses and enterpreneurs face, Just like EMEKA, shoe business is good and lucrative, but without the knowledge on marketing, you get tired and frustrated. You have a very good product but less patronage.
NOW IF EMEKA COULD START ALL OVER AGAIN, I WILL ADVICE HIM To or you listening to me To:
1. Get yourself a good and attractive modern ECOMMERCE website showcasing your products and services. This helps automate your sales for you while you sleep.
2. Perform Search engine optimization (SEO), Optimize all your pages and make sure no errors. This helps GOOGLE SEARCH ENGINE to rank your website on popular searches and it also brings organic traffic and sales to your business.
3. Perform local SEO, like Google My business page. This is very important, because it helps GOOGLE to list your business among the verified businesses in the world, and also shows your business location on the map.
4. Lastly, Run a Brand Awareness Ads on Facebook or Google ads. This will help Facebook or Google list your business or products on people's timeline, pages, group's with the targeted audience for your business. While doing this Facebook or Google ads, make sure you give discount, let's look Into this deeper by a case study,
Jumia, Amazon, Konga doesn't really have a store, how does they make sales, When Jumia, Amazon and Konga noticed they are not making much sales, what they did was:BLACK FRIDAY SALES PROMOTION, THAT'S 50%, 60%, 70% UpTo 90% off the normal price. Who no like cheap thing. This brought more sales and trust. If they are getting N100 as profits, 100×100,000 people buying the product i.e N10000000(10 million naira). That's the strategy they used, as low as N10000 ads, credit, you will get upto 100k clicks To your website.
The First 3 are done by a professional website Designer LIKE ME, not just an ordinary website Designer.
I have said much.
WHO AM I.
My name is Phillip Upav, am a professional website Developer and Designer for ECOMMERCE, not only ecommerce, Graphic Designer, SEO expert and also Leader of a team of Professional Developers called PHIL WEB TECHNOLOGY. I know what's works in this 2022
You can connect with me on WhatsApp +2347066952618 or click the button to contact me.