Bellafricana

Some experiences can’t be explained properly through a screen.

You have to be in the room.

TALES is where food, fashion, art, music, conversation, and African creativity all meet at once.❤️

One chance. 17 days. Don’t miss it.

Oxford street, London📍
July 24 - August 9

One chance. 17 days. Don’t miss it.

Register via the link in bio

Is being the face of your brand actually sustainable?

Or do some brands work better when the focus stays on the work itself?

Maybe it’s a mix of both.

Let’s hear your thoughts, we’re breaking this down in our next post.

Follow so you don’t miss it.

Running a creative business can be beautiful, exciting, and mentally exhausting.

Some days the ideas flow easily. Other days, everything feels stuck.

So tell us: when the creative juice runs out, what helps you reset?

Do you step away? Push through? Find inspiration somewhere unexpected?

Drop your answer below. Someone else might need it too.👇🏾

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Your aesthetic has a home this summer.

African creative brands with distinct energies, all in one room in the heart of London.

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Whether you’re drawn to soft luxury, bold expression or handcrafted texture, TALES has something that was made for you.✨

July 24 to August 9.
Oxford Street, London.📍
Free to attend. Register now via the link in bio.

Which energy are you? Drop it in the comments.😍

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People don’t buy the best product.
They buy the best perception.

Swipe through. Which one is costing your brand right now?

Follow for more insights on building African creative businesses with intention.

There are artists who document the world, and then there are artists who make you see it differently.

Sanjo Lawal is the latter.

A Lagos-based visual artist, Sanjo uses an iPhone, bold colour and digital manipulation to transform everyday Nigerian life into images that feel made for gallery walls. His work has been exhibited, collected, and shown internationally. 🌎

What stays with you isn’t just the colour. It’s the sense that the people in his frames know exactly who they are.

That’s the power of African creativity when it’s given space to be fully itself. Which slide speaks to you most? Drop it in the comments.

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London has no shortage of things to do this summer.

But there’s only one place where you’ll find African fashion, food, beauty, art and culture all under one roof.

One place where every product has a story, every brand has a face, and every experience is deeply, unapologetically African.🌍❤️

That place is TALES. The African Lifestyle Experience by

17 days.
Oxford Street, London.
July 24 to August 9.

And the best part? It’s completely free to attend.

Don’t miss it. Tell a friend to tell a friend.
Register via the link in bio.

You probably thought building a structure around your creative business was negotiable. The reality? It’s not.

Everything else depends on it and a shaky foundation means a shaky business.

Swipe through and tell us which have you struggled with? And would you change moving forward?

Follow for insights that help you build businesses that last.

Africa’s creative economy is worth $59 billion. And it’s still less than 3% of the global creative market.

Sit with that for a second.
Not because it’s discouraging. Because it tells you exactly where the opportunity is.

Africa has nearly 890 million people under the age of 25. The richest cultural heritage on the planet. A diaspora spread across London, Toronto, Atlanta, Amsterdam — people who know the culture, love the culture, and spend money on the culture.

Fashion, art, food, design, all of it rooted here.
And yet less than 3% of the global creative economy.
That’s not a ceiling. That’s a gap, and gaps are where opportunity lives.

The world is already wearing African prints, decorating with African craft. The demand is real, and market is moving. The question is whether African creative entrepreneurs are building with enough intention to capture what’s coming.

According to “Africa’s Next Growth Frontier,” a 2026 report by Boston Consulting Group, co-authored by Oyindamola Oladosu, if Africa doubles its share of the global creative economy by 2030, creative exports could reach $140 to $150 billion.

That’s not a projection to file away. It’s a signal to act on.

You’re not late to this. You’re early. Build accordingly.
Save this and share it with a creative who needs to hear it.

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This summer, these are the pieces you need.

African made, intentionally designed, and absolutely worth every penny.

From intricate patterns to bold designs, detailed craft to pieces built for comfort, every brand on this carousel is doing something worth paying attention to.😍



And here’s the thing. This summer, they will all be in one room.

TALES, The African Lifestyle Experience by Bellafricana. The one place in London where you can shop these pieces, feel them in person, and connect with the people who made them. ❤️

Oxford Street, London.
July 24 — August 9.
17 days. Free to attend.

Don’t just scroll past this, register now via the link in bio.
Follow .

Your home, your skin, your energy – The Lifestyle edit is all about that.✨

For the ones who are intentional about living.

Four brands that make the everyday feel like something, and they’re all coming to London this July.

.bhahome

Oxford Street, London
July 24 – August 9

17 days of shopping, discovery, live experiences and community. Free to attend.
Register via the link in bio.

Which of these would go straight into your routine? Drop their name below.💛