03/08/2012
NEW YORK--(BUSINESS WIRE), provider of the leading enterprise data management platform (DMP), today announced it has integrated its Origin Enterprise DMP with Adobe Test&Target to enable richer, more relevant and profitable website user experiences.
Through this new integration, marketers for the first time can use their Test&Target user interface (UI) and workflow tools to easily take advantage of the leading data management platform on the market, the Origin Enterprise DMP. The combination provides users complete access to robust audience data to improve the targeting and optimization of their websites. The beta version is available now, with the full release scheduled for September 2012.