YourCopyCoach

Vision: To be the #1 Resource Center for Copywriters and Creative Marketing Professionals in West Africa. So, how do we achieve this right?

Learning & Development

How "We'll teach you a lesson you'll never forget"

Fondly known as the school mantra or what's popularly called corporate slogan, this expression "We'll teach you a lesson you'll never forget" has its roots in best practices at The Copywriting School (Copycoach.Org). We are close to being paranoid about the quality of graduates that we produce and so beyond the laughs th

is mantra may elicit, it captures our corporate goal perfectly. First we screen our students and make sure they meet our four basic parameters for admission:

1. Passion for Copywriting
2. Some modicum of creative writing talent (and in some cases a writing interview)
3. Readiness to obey school rules
4. Willingness to invest in our school fees :-)

The school authorities ensure that students who miss more than three classes do not attend the final examination class. Really that's not peculiar to The Copywriting School. Point is if the student were an apprentice at a mechanic's workshop would he/she miss a single class??? All modules are important and all classes are urgent and important. Now comes the learning part:

Students are taught by friendly copy coaches (mostly on-the-job or former creative directors) in a scholarly environment with basic conveniences and quick access to proper meals, snacks and drinks (Usually these costs are built into the school fees and served during breaks). Each topic is treated as follows:
Revision of previous topic
Introduction (via PowerPoint projection or preferred method of the Copycoach)
Local & international case studies
Questions & Answers
Class assignment
Revision
Home work
Our coaching methods involve the use of both conventional and non conventional methods, audio-visual aids, ghost and real life briefs. Final scores are calculated according to cumulative results accrued through homework/class assignments (50%) and pass-out exam (30%) and group project (20%). Only students that score an overall percentage of 70% and above are issued the Copycoach School Certificate. All in all it's easy to score 70% and above if the student doesn't miss classes, genuinely has some creative talent, pays attention to detail (Copywriting is a serious craft!), submits assignments on time and puts in his/her best effort (intellectual rigour and inspiration). Truth is there are enough paper tigers out there, what the industry needs are hungry lions! So if you really want to learn a lesson you’ll carry with you, build on and one day say “Yeah, I’m a proud alumnus of Copycoach”, you’re welcome here and now! Thanks for taking time to understand us a little more. You can reach the chief coach at this address: [email protected]

[email protected]
+234-01-8709486

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07/09/2012

The simple ads win our hearts.

31/08/2012

Fridayhumour #

HAHAHAHA! WHO MARKETS THIS WAY?

24/08/2012

What's your take on the new Microsoft logo. Do you think 'windows' will remain an essential part of Microsoft? Should the four squares stay or go and how should they stay? Finally who cares? Who benefits? What's in a logo anyway? So many questions...maybe you should just read the article :-)

Microsoft's New Logo: Top Brand Designers Weigh In Is Microsoft's new logo too simple or just right? Graphic designers for some top brands weigh in.

22/08/2012

Creating timely and relevant content then putting it in the consumer's hands. Bravo!

Bolt! App Approaches 2 Million Players

21/08/2012

01/08/2012

One more way to stay relevant by engaging consumers.

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29/07/2012

StaminaRules #

There’s definitely a joke there somewhere about swimmers...

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Would have been an overstretched idea but for the true life 'awakening' at the end.

Tic Tac France - Worst Breath in the World Full Credits Agency: Ogilvy & Mather Paris Client: Tic Tac France Date: Apr 09, 2012

30/04/2012

How to write sizzling Web content, every time | SEO Copywriting Are there days when you just don't feel like writing? Learn how you can overcome your blah writing days and successfully write kick-butt Web content!

24/04/2012

Facebook Shows It's Subject to Laws of Advertising | Digital - Advertising Age Facebook is predominantly an advertising business, and its latest filing shows its subject to at least one law: most marketers spend heaviest in the fourth quarter.

22/04/2012

Content is the soul of marketing, so you may want to know more about virtual content creation. '...Tom, a young strategy director from the agency, put it best: "There's this phrase, the geeks will inherit the earth.... when they do I want to be talking the same language as them." '

Learning to code Who needs to learn to code? You might think that a knowledge of computer programming is much like plumbing or car maintenance - something of use only to those who are going to make a living from that trade. But suddenly coding is cool - the government is listening to those calling for it to be taugh...