Business With Bimbola

Hey business heroes,
It's been a while here. Took a long break from work.
But I'm back now with more business tips and helpful content for you and your business.

Happy new year guys.

SELAH!

Customer may not be always right but CUSTOMER IS KING. Treat them well.
Stop treating your customers like you are doing them a favour because they are actually doing you a favour by choosing your brand out of plenty other available choices.

We now live in a world where customers are more empowered with information than ever.

Create a GOOD CUSTOMER EXPERIENCE and they will always come back.

Hey Boss lady,

It is important for you to run a fact driven business. We can wing other things but not business. By winging it, you are preparing for a not so good business result.

Before you launch a new product, or enter a new market you need to carry out a market analysis.

It will also help you to identify the right opportunities.

Slide to the next page to see the key important elements of a market research.

We will deal with the right questions to ask later.

My Business Queen, . .

Read what I have for you this morning 😃👇. .

Starting a business is great but starting it right is the greatest thing.

Some businesses started out to fail because of lack of proper business development.

BD is not for multinationals only. Small businesses with proper business development will eventually become multinationals.

We are fond of skipping this important steps in business when starting out because of the excitement or lack of relevant knowledge. But no more to shaky business foundations 😄😄.
.

Follow 👆👆 this startup checklist to put your business on track.

If You have an existing business, it's totally fine. You can still re-strategise.

I see you!

Dear Business Queen,

You pour your heart into growing your business, you are passionate, energetic, goal driven, result oriented, hard working and above all creative.

I see you wearing the CEO hat. Working your ass off, doing everything you can and know to grow your business.

I want to tell you something, ALL YOUR DREAMS ARE VALID.

YOU DREAM TO SEE YOUR BUSINESS GROW INTO AN EMPIRE. It's totally possible 🙌
Maybe you are an accidental entrepreneur like me, you started with no relevant business skills, no business plan, no known business model or maybe you do have those things but you are stuck at a point where you really want see notable growth but you dont know how to break out 🤔
Customers seem to be the issue.
Your workers seem to never cooperate.
You need more money to put in the business.
24 hrs is not enough to meet up with orders
Bills keep piling up
Dollar is not smiling
Lockdown is a monster😠
You need to work on marketing
Delivery people are acting like a ass etc

I GET YOU! AND I WANT TO ENCOURAGE YOU.

Growing a Business doesn't have to be hard.

You just need the right business skills, strategy, lots of patience, grit and the abundant grace of God.

With the right mix, You can do it!🎖🎖 As you invest in your business don't forget to also:

INVEST IN YOURSELF
INVEST IN KNOWLEDGE
INVEST IN YOUR WORKERS .

Ps: Have you downloaded your copy of the customer persona guide. Hit the link in my bio to get yours for free.


Toodles💕💕 . . . . .

Is your marketing or brand message this clear?? Think about it.

We naturally gravitate towards the OUTSTANDING, the UNIQUE and the DIFFERENT.

We want to buy the best.

Do everything to be that GOLDEN EGG in your industry.

Let's go back to the drawing board. Shall we??

How to convince a prospect or buyer to purchase your product?

Alot of people feel scared to talk to a prospect or potential buyer or even don't know how to communicate their values in a convincing way.

Here is a tip:

Always talk from the buyer's perspective. Don't start with the qualities of your service or product. Start by telling your buyer what He or She stands to benefit from purchasing your product or what He or She can lose if action is not taken to solve that particular problem.

Happy new month!

𝐇𝐨𝐰 𝐓𝐨 𝐇𝐚𝐧𝐝𝐥𝐞 𝐒𝐚𝐥𝐞𝐬 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐨𝐧𝐬

You know all those aunties and uncles that replies you with
' I will get back to you'
' I will think about it'
' it's too expensive'

Here is how to handle them 👇👇👇

No one wants to hear NO from a customer after spending time and energy trying to convince them to buy.

The truth of the matter is, this is inevitable in sales. And if you are going to be a successful business owner you have to get used to hearing NOs.

The best part is, if you reach out to 100 people a day with a good sale technique at least 7 people will buy from you. Imagine what that would do to your business if you could reach more people. You could reach more people with digital marketing.

So let's get to 𝐇𝐨𝐰 𝐓𝐨 𝐇𝐚𝐧𝐝𝐥𝐞 𝐒𝐚𝐥𝐞𝐬 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐨𝐧s.

1.

When a customer says I will get back to you. It means that they are not fully convinced that your product is best for them or they have some reservations concerning your brand. What you should do in this type of situation is to probe further with questions like:

"I totally understand, I myself do like to take my time before I buy things but I'm a bit curious, Do you have any concerns about the product?
" Any reasons why you would love to take your time before making a decision?

Now, this questions get them to reveal their minds to you. You would know If they are ready to buy or not. Or you would be able to shed more light on any concerns that they might have for your product and get them to make a buying decision.

2.

When a customer says it's too expensive.

In this situation, what you should do is ask what their budget is? And show them another valuable product of yours that can solve their problem with a lesser price.

Don't reduce your price.

3.

When a customer says I will think about it.

Here, what you do is to ask questions again.

"I understand, you can take your time, but may I know why you can't make this decision right now?" Then, further show them the possible consequences of not making that buying decisions now.

e.g if you sell dishwasher, show them how much of inconvenience they could experience if they fail to buy the dishwasher.

Or how much money they will keep losing if they fail to solve the problem your products could solve for them.

Spike their interest again and get them to make that decision.

Note: not every customer is yours, some may not be ready to buy at that time. But always follow up with anyone that has ever shown interest in you. This is because you want them to keep you in mind so that when they are ready, you will be their plug. Or they may not buy from you but could refer you.

I hope this helps you to make more sale.

With love,

Abimbola.
Digital Marketing Strategist

𝐓𝐖𝐎 𝐓𝐘𝐏𝐄𝐒 𝐎𝐅 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐘𝐎𝐔 𝐒𝐇𝐎𝐔𝐋𝐃 𝐁𝐄 𝐔𝐒𝐈𝐍𝐆 𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐖.

So What's marketing?

Marketing is everything you do to promote your business either online, offline or both.
The world has gone online which makes online marketing really hot.
Moreover,
Y𝐨𝐮 𝐜𝐚𝐧 𝐫𝐞𝐚𝐜𝐡 𝐦𝐮𝐜𝐡 𝐦𝐨𝐫𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐢𝐭𝐡 𝐥𝐞𝐬𝐬 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐭𝐡𝐚𝐧 𝐲𝐨𝐮 𝐰𝐨𝐮𝐥𝐝 𝐫𝐞𝐚𝐜𝐡 𝐨𝐟𝐟𝐥𝐢𝐧𝐞, 𝐬𝐨 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐨𝐧𝐥𝐢𝐧𝐞 𝐫𝐢𝐠𝐡𝐭 𝐧𝐨𝐰.

Ok so let's get to the 2 types of marketing strategies you can adopt for good results.

1. 𝐈𝐧𝐛𝐨𝐮𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:
This is the type where you create rich content to attract your target customers. You provide valuable information that your customers need, you nurture them ,till they become actual paying customers. You use this approach to attract the right customers to you rather than going after them. Blogging, youtube, social media posts are good channels for inbound marketing.

2. 𝐎𝐮𝐭𝐛𝐨𝐮𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:

This is the use of paid Ads on social media or google, tv adverts, newspaper adverts, Cold calling, sales campaign, trade shows, and exhibitions etc.

You can choose based on your resources, business type, target market or audience.

But, It's best to combine the two marketing strategies for more effectiveness.

Which one of the two would you try first?

Do you have any questions?

I would love to hear from you in the comment section.

𝐇𝐎𝐖 𝐓𝐎 𝐁𝐔𝐈𝐋𝐃 𝐀 𝐐𝐔𝐀𝐋𝐈𝐓𝐘 𝐄𝐌𝐀𝐈𝐋 𝐋𝐈𝐒𝐓.

I promised you yesterday and here it is 👇

First of all, dont buy email list.
Reason is because the contacts may be 𝐫𝐚𝐧𝐝𝐨𝐦 𝐞𝐦𝐚𝐢𝐥 𝐚𝐝𝐝𝐫𝐞𝐬𝐬𝐞𝐬 𝐨𝐟 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐡𝐨 𝐡𝐚ve 𝐧𝐨 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 𝐢𝐧 𝐰𝐡𝐚𝐭𝐬𝐨𝐞𝐯𝐞𝐫 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐨𝐟𝐟𝐞𝐫𝐢𝐧𝐠.
They may not even open your email. (𝐰𝐚𝐬𝐭𝐞𝐝 𝐞𝐟𝐟𝐨𝐫𝐭𝐬 𝐫𝐢𝐠𝐡𝐭)

A quality email list contains the addresses of people that have shown an interest in your brand, product or offerings.

So, how do you create one?

1. You can start by collecting the email addresses of your current customers.

2. You can create a freebie and ask people to register on a form such as Google form that requires an email address before they can access it.
𝐓𝐡𝐢𝐬 𝐚𝐥𝐥𝐨𝐰𝐬 𝐲𝐨𝐮 𝐭𝐨 𝐠𝐞𝐭 𝐭𝐡𝐞 𝐞𝐦𝐚i𝐥 𝐚𝐝𝐝𝐫𝐞𝐬𝐬𝐞𝐬 𝐨𝐟 𝐩𝐞𝐨𝐩𝐥𝐞 𝐭𝐡𝐚𝐭 𝐚𝐫𝐞 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐨𝐫 𝐚𝐫𝐞 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐬𝐞𝐚𝐫𝐜𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐲𝐨𝐮 𝐨𝐟𝐟𝐞𝐫.

e.g if you teach people how to bake, you can create a free class on how to bake and tell people to register by email.
With this, you will be collecting the email addresses of people that are interested in learning how to bake.

So you will be sending a personalised email campaign to people that are aware of you and your service.

Like I mentioned in the last post, 𝐌𝐚𝐢𝐥𝐜𝐡𝐢𝐦𝐩 helps you to send professional bulk email messages and also segment contact lists to suit a particular marketing purpose.

I hope you have learnt something.

𝐈𝐟 𝐲𝐞𝐬, 𝐡𝐢𝐭 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐞𝐧𝐭 𝐛𝐮𝐭𝐭𝐨𝐧

See ya.



@ My Home

𝐖𝐇𝐘 𝐘𝐎𝐔 𝐒𝐇𝐎𝐔𝐋𝐃 𝐒𝐓𝐀𝐑𝐓 𝐄𝐌𝐀𝐈𝐋 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆.

People buy from people they know, like and trust.

Selling to someone you have a relationship with is easier than selling to a complete stranger.

𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 helps you build a good relationship with your customers.

You get to know your customers better and solidify relationships.

𝐘𝐨𝐮 𝐰𝐢𝐥𝐥 𝐤𝐧𝐨𝐰 𝐰𝐡𝐢𝐜𝐡 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚𝐧𝐝 𝐰𝐡𝐨 𝐰𝐚𝐧𝐭𝐬 𝐢𝐭.

It also allows you to market the right product to the right person at the right time which quickens their buying decisions.

𝐒𝐞𝐧𝐝𝐢𝐧𝐠 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐞𝐝 𝐞𝐦𝐚𝐢𝐥𝐬 to a potential customer helps them to develop trust for your brand.

You also get to increase your chances of selling to them more than once.

I can go on and on

𝐌𝐚𝐢𝐥𝐜𝐡𝐢𝐦𝐩 is a good email marketing tool you can use for free to communicate with your target and paying customers

I will be sharing how to 𝐛𝐮𝐢𝐥𝐝 𝐚𝐧 𝐞𝐦𝐚𝐢𝐥 𝐥𝐢𝐬𝐭 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐭𝐨𝐦𝐨𝐫𝐫𝐨𝐰.

Stay tuned.

Tag someone who needs this.

Have you learnt something? Let me know in the comment section.

Love💕