26/01/2024
Creativity 🤝 Uncertainty
Creativity is the opposite of certainty. When you’re creating, you’re making something that hasn’t been done before, and to do that, there isn’t a set path with clear yeses and noes. You have to be willing to step into the unknown if you want to be creative.
creativity is all about d oing important work that might not work. And when the level of self-doubt starts creeping in, know that it’s part of the process, and we can’t create without it.
A creative process is about Iterations. We make a first draft or prototype. Then we edit our idea based on feedback. Sometimes, the end solution looks nothing like the starting point. It takes courage to move through the changes and the uncertainty. The uncertainty we feel can give us the courage to pivot — because we’re constantly evaluating our ideas based on needs and markets.
-----. Ida Persson
