22/05/2021
Simplest Way to Kickstart Your Own Sales Funnel
A lot of agencies are using digital marketing tools to acquire leads and clients. Do you know that your clients are waiting for you online?
Here are some facts,
93% of off-online buyers look online when searching for commodities, products, and services.
BEFORE THINKING OF GOING PRO, HERE'S SOME CAREFUL GROUNDWORK TO DO.
You need to establish a good online presence. Essentially this means creating a website, getting on social media, making the most of ads, and making sure your SEO is strong for your indirect marketing efforts.
This is the bare minimum, so don’t be a slacker and get on these basics ASAP.
By creating high-quality email and website content, you establish your authority in the real online business space, making you a trustworthy expert in the eyes of your potential clients.
In short, people buy products from brands they trust.
Once you’ve laid all that groundwork, you’re ready to create an online business sales funnel that will work for you, generating valuable new leads that turn into clients who buy your services.
Here's the four-step process that will help you build that funnel and get the commissions coming in.
Step 1: Create A Landing Form For Each Of Your Products
Create a separate landing form (landing page + contact form) for each of the products that you have listed, so people can quickly and easily request more information.
To boost your conversion rates, consider using a tool to create videos that entice leads by giving them a closer look into your products.
Step 2: Send An Initial Following Up
When you’ve generated leads specific to different properties by collecting information from your landing pages, it’s time to follow up with those potential clients.
If at all possible, use a marketing automation workflow to handle this step for you, and save yourself a lot of work.
Once a lead has been generated from a product page, you want two emails to go out right away: a notification email (for you) and a detailed follow-up and personal welcome (for them).
These two emails are the start of (hopefully) a relationship between you and this prospect. Take time to craft a message that speaks to their needs and helps position you as a Brand they would like to work with.
Step 3: Nurture Your Leads
For those who opt-in to receive specific information about a listing or request a showing, you can connect with them to learn about the kinds of products they’re interested in.
Follow up with periodic updates on new listings to keep them engaged and coming back to your site.
The newsletters and emails you create for this sales funnel should be sent to the specific segments of leads that sign up.
Segmentation is extremely important in email marketing campaigns, especially in Physical products. There’s nothing more annoying than getting an irrelevant marketing email.
Step 4: Don't Let Leads Get Away — Remarket
When a leader doesn’t convert into a client, that’s OK — there’s still room for you to follow up and keep trying.
In this case, you should use social media and retargeting to drive those leads back to your site.
The final step of this 5-step funnel keeps you in front of your prospects, even if they don’t read your emails or come back to your site.
Facebook, in particular, has a really strong retargeting platform that will let you build custom audiences and show them precision-targeted ads for new or existing leads.
Want to show that new Amazing Product to all of the folks who checked out the two similar listings you had last month? Create a custom audience.
Want to reach Hungry Internet Business hunters with your hottest new product? Create a custom audience.
All of the moving parts here can seem overwhelming. But, keep in mind that this funnel is meant to be repeatable. Once you have things set up, you can use the same tools, tech, and strategies on each new listing and for each new lead.
Which means you’ll become a pro, and it will get easier and faster in time.
*Honestly I think that this list of steps not only workable for Physical Products, it works at every niche that's planning to kickstart their business online.
Many of us haforgottenot about the groundwork for business and then lost in the middle of the journey.
Let me know if you learn something from the sharing.
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