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The Product Design program at USM develops creative, user-centered solutions through design thinking, research, technology, and sustainability, preparing students for real-world, socially responsible product development.

19/07/2026

VPT411 Design Project 1 (Industrial Design) | 2026 Recap ✨

Every sketch began with an idea. Every prototype reflected countless hours of exploration, testing, and refinement.

This recap captures the dedication, creativity, and resilience of our final-year Product Design students throughout their design journey. From concept development and technical drawings to prototypes and final presentations, each project represents more than just a product—it reflects growth, critical thinking, and the passion to design meaningful solutions.

Congratulations to all VPT411 students on completing this milestone. Wishing you continued success as you shape the future of design.

✨ VPT411 Design Project 1 (Industrial Design) Dinner Appreciation 2026 ✨After months of sketches, prototypes, presentati...
19/07/2026

✨ VPT411 Design Project 1 (Industrial Design) Dinner Appreciation 2026 ✨

After months of sketches, prototypes, presentations, and countless late nights in the studio, it’s finally time to celebrate! 🎉

Join us for an evening of good food, great company, and unforgettable memories as we appreciate the hard work and achievements of our VPT411 Product Design students.

📅 Date: Friday, 17 July 2026
🕣 Time: 8:30 PM – 11:30 PM
📍 Venue: Product Design Studio, School of the Arts, USM

Let’s gather, celebrate our journey, and create one last memorable moment together before the next chapter begins.

See you there! ✨

SchoolOfTheArts DesignJourney CelebrateSuccess

It was a pleasure to welcome a delegation from the Malaysian Institute of Arts (MIA), led by Mr. Matt Ide, as part of th...
04/07/2026

It was a pleasure to welcome a delegation from the Malaysian Institute of Arts (MIA), led by Mr. Matt Ide, as part of their Cultural & Heritage Study Trip to Penang.

Thank you for taking the time to visit us at the School of the Arts, USM. We truly appreciate the opportunity to exchange ideas and strengthen academic and creative connections. We look forward to welcoming you back to USM whenever you’re in Penang again!

Special thanks to the USM Product Design team, our staff, and students for making the visit a success. My sincere appreciation also goes to Dr. Muhammad Asyraf Bakri for sharing insights on cultural sustainability through product design and the preservation of the Nusantara angklung heritage.

02/07/2026

..and that’s an official WRAP! 🎬✨
Huge congratulations to our VPT305 Product Design 2 class for successfully crossing the finish line on this incredible journey! 🤩

For this studio, 25 of our talented student, guided by Madam Noor Azlina Mohamed Khalid and Dr. Mohamad Asyraf Mohamad Bakri, took on an exciting Live Project Brief from Jin Huo Gold & Jewellery Industries (M) Sdn Bhd

The mission? To design contemporary souvenirs deeply inspired by the rich, vibrant colors and heritage of Baba Nyonya culture. 🌸🎭

This industry collaboration is part of industry grant of Ts. Hafeezur Rahmaan Mohd Yassin (Principal Researcher) and Madam Noor Azlina Mohamed Khalid (Co-Researcher). 💎💼

Students from VPT214 Ergonomic in Design, under the guidance of Ms. Noor Azlina Binti Mohamed Khalid, recently conducted...
01/07/2026

Students from VPT214 Ergonomic in Design, under the guidance of Ms. Noor Azlina Binti Mohamed Khalid, recently conducted a field study at the Accessible Playground, Youth Park, Penang.

The visit provided an opportunity for students to observe and evaluate the playground’s accessibility features, identify existing challenges, and explore potential design solutions that promote inclusivity for users of all abilities.

Through this hands-on learning experience, students applied ergonomic design principles in a real-world setting, strengthening their understanding of user-centred design and the importance of creating accessible public spaces for the community.



✨ A Celebration of Creativity, Culture & Collaboration ✨Today, we proudly celebrated the Prize Giving Ceremony for the P...
01/07/2026

✨ A Celebration of Creativity, Culture & Collaboration ✨

Today, we proudly celebrated the Prize Giving Ceremony for the Product Souvenir Innovation Design Competition (Baba Nyonya Concept) and the MoU Proposal Refinement Session.

🎉 Congratulations to all participants and winners! Your creativity, passion, and dedication have showcased the bright future of product design.

A heartfelt thank you to for generously sponsoring this competition and supporting the growth of young designers.

Special appreciation to Ts. Hafeezur, Madam Noor Azlina, and our dedicated organising committee for making this event a success. Your hard work and commitment made everything possible.

We were also honoured by the presence of Dr. Khizal, Deputy Dean (Academic & Career), School of the Arts, USM, for supporting this meaningful collaboration between academia and industry.

Here’s to more innovation, stronger partnerships, and empowering the next generation of creative designers. 💙✨

SouvenirDesign BabaNyonya

♻️ Designing a More Sustainable Future Through InnovationAt the School of the Arts, Universiti Sains Malaysia (USM), 26 ...
30/06/2026

♻️ Designing a More Sustainable Future Through Innovation

At the School of the Arts, Universiti Sains Malaysia (USM), 26 Bachelor of Product Design students partnered with the Malaysian Timber Industry Board (MTIB) through the Fibre and Biocomposite Centre (FIDEC) to explore the potential of Wood-Plastic Composites (WPC) in modular flat-pack product design.

From concept development to innovative solutions, students transformed sustainable materials into functional, market-ready products—bridging creativity, technology, and industry needs.

This collaboration demonstrates how product design education empowers future designers to create meaningful, sustainable innovations with real-world impact.

🌿 Design. Innovate. Sustain.

📖 Source: Maskayu, Volume 1 (January 2026)

✨ You’re Invited! ✨Join us for the Prize Giving Ceremony of the Baba Nyonya Product Souvenir Innovation Design Competiti...
30/06/2026

✨ You’re Invited! ✨

Join us for the Prize Giving Ceremony of the Baba Nyonya Product Souvenir Innovation Design Competition and the Memorandum of Understanding (MoU) Proposal Finalisation Ceremony.

📅 1 July 2026 (Wednesday)
🕙 10:00 AM – 1:00 PM
📍 Peseban Agung, School of the Arts, Universiti Sains Malaysia (USM)

Let’s celebrate creativity, cultural heritage, innovation, and meaningful collaborations. We look forward to welcoming you!

🎉 Congratulations to Our Product Design Finalists! 🎉SOTA USM proudly congratulates our Product Design students who have ...
26/06/2026

🎉 Congratulations to Our Product Design Finalists! 🎉

SOTA USM proudly congratulates our Product Design students who have been selected as the Top Finalists of the Gift Inspired by Baba Nyonya Competition 2026.

In partnership with and , this competition celebrates the beauty of Baba Nyonya heritage by inspiring young designers to create meaningful, innovative, and culturally inspired gift products.

We are incredibly proud that all Top Finalists are Product Design students from SOTA USM, a testament to their creativity, dedication, and ability to transform cultural narratives into contemporary design solutions. Their achievements reflect the excellence and innovation nurtured within our Product Design programme.

Congratulations to every finalist for reaching this remarkable milestone. Your passion, talent, and commitment to preserving cultural heritage through design continue to inspire us all.

Our sincere appreciation goes to and for their valued partnership in empowering the next generation of creative designers and promoting Malaysia's rich Peranakan heritage through design.

We wish all our finalists the very best in the final judging. May your creativity continue to shine! 🌸🏆✨

SOTA x UNAIR x CPR x PERMAI PenangOn 27 April 2026, the collaboration programme between SOTA USM, UNAIR, CPR USM and PER...
28/04/2026

SOTA x UNAIR x CPR x PERMAI Penang

On 27 April 2026, the collaboration programme between SOTA USM, UNAIR, CPR USM and PERMAI Penang was successfully held, strengthening academic and creative networks across the Nusantara region ✨

The day began at CPR USM with The 2nd International Nusantara Applied Learning Seminar Series 2026, coordinated by Professor Madya Dr. Mohammad Reevany Bustami, bringing together speakers and participants from USM and UNAIR for knowledge-sharing and academic discourse.

In the afternoon, the programme continued at SOTA USM with the International Digital Nusantara Craft Workshop and collaboration discussion session.

The workshop was coordinated by Dr. Muhammad Asyraf Mohd Bakri, with the support of Puan Noor Azlina Binti Mohamed Khalid, Chairperson of the Product Design Department, SOTA USM.

Participants were introduced to digital craft practices, product design processes, and hands-on creative activities conducted by SOTA instructors: Mr. Noor Muhamad Mohd Zuki, Ts. Hafeezur Rahmaan Mohd Yassin, and Mr. Mohd Firdaus @ Nor Ariffin Md Esa.

The session also included a tour of SOTA’s Product Design facilities and a collaboration meeting between SOTA USM and UNAIR, focusing on future opportunities in teaching, research, student mobility, and cultural-academic exchange.

Thank you to all collaborators, speakers, instructors and participants for making this programme meaningful and successful 🤝✨

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