“When I started out, I was lost — no processes, no support, no clear path forward. But C12 gave me something I never had before: a community of Christian business leaders willing to walk alongside me.
Their experiences, prayers, and counsel gave me the courage to press reset on how I manage finances, lead teams, and even view my purpose as a leader.
‘Come and see,’ as Jesus said. That same invitation changed my life and business.”
If you’re tired of leading alone and longing to honour God in your leadership, reach out. C12 isn’t just a business group. It’s where Christian CEOs find their people and their purpose.
DM us or visit www.the-encubator.com to enquire.
The Encubator
THE ENCUBATOR will serve the needs of established business owners as well as those of aspiring entrepreneurs.
THE ENCUBATOR (Entrepreneurship Incubator) is a business training, coaching and mentoring organization, with an established ecosystem set up to multiply and nurture Biblical Entrepreneurs. THE ENCUBATOR, which was launched on 25 March 2017, aims to create a community of Biblical Entrepreneurs who will build kingdom businesses that will transform the marketplace in the Economic, Social, Environmental and Spiritual realms.
C12 gave us what every Christian CEO longs for — a safe space to grow, struggle, and thrive together.
We found tools that shaped our business strategies, wisdom that transformed our leadership styles, and a community where we could “share without shame and love without judgment.”
“It can be very lonely,” one of us said — but not anymore. In C12, we’re seen, challenged, and prayed for. Every month, we reset — not just as CEOs, but as disciples in the marketplace.
Wondering what it’s like to be part of a peer group that builds both your business and your walk with God?
📩 Enquire today — your table is waiting.
“I have been a Christian for many years…
But when working in the company context and everything,
you don't know how you should do for His Kingdom.”
That’s how Johnny Ng, founder of Johnny’s Thai Steamboat, felt before he joined C12.
He was running a growing F&B brand…
but deep inside, he was searching for something more — a way to connect his faith with his work.
Then he discovered C12.
A place where business owners like him came together to learn, to grow, and to seek God’s purpose for their companies.
💬 “C12 tells you exactly how you can be running a good business.”
With biblical devotion, real business tools, and a community of leaders across industries, Johnny found what he had been missing.
Now, he no longer walks alone.
“Instead of working alone, with no one to talk to… you actually have a group that can support you. Like a cell group in church.”
If you are a Christian in business, and you’ve ever asked,
“Is this all there is?” — maybe it’s time to ask a better question:
“How can I run this business for His Kingdom?”
“What if business wasn’t just about doing things right — but doing the right things?”
Jean Wong, COO of Smile-Link Health Care, shares how joining helped her team move from uncertain growth to purposeful direction.
Through the 5-Point Alignment Matrix, her team began evaluating more than just revenue and operations. They started aligning their entire business with a higher purpose — learning to see their dental clinics not just as service providers, but as platforms for ministry.
📍 Real business.
📍 Real alignment.
📍 Real purpose.
What could change in your business if every decision started with eternal impact in mind?
18/08/2025
Alan Barnhart (CEO of Barnhart Crane & Rigging Co), his brother Eric, and their families decided to give 100% of their highly successful business to charity to keep wealth from taking over their lives. About 50 percent of all company earnings are donated immediately to charity. The remaining 50 percent is used to grow the business. And in 2007, they gave the entire company to National Christian Foundation. Though they still run its daily operations, the brothers will never reap its accrued value; they kept none of it.
Come join us at 7 pm on November 14 (Friday) at Grand Imperial Restaurant Royale Ballroom Sunway to hear Alan Barnhart's biblical perspective on responsibility and generosity! There will also be a special interview with David Wong, former MD of Tupperware Malaysia about his newly published book, "The 70% That Matters". We look forward to seeing you there!
bit.ly/EncDinner25
30/07/2025
Your business can be a platform for discipleship.
Think about it: your employees spend 40+ hours a week under your leadership.
That’s more time than most people spend at church.
What kind of culture are you building?
What kind of lives are being shaped under your care?
At , we help Christian CEOs become intentional about spiritual leadership — not by preaching sermons, but by modelling Christlike courage, compassion, and conviction.
🧭 You don’t have to run a church to raise disciples.
You just have to lead faithfully.
Join C12 Intro to discover how you can make a change in your business that glorifies God: https://bit.ly/C12Intro
24/07/2025
You don’t need a pulpit to do ministry.
Your meeting room is your mission field.
Every day in business is an opportunity to reflect Christ, disciple people, and serve with excellence.
At C12, we call this Business as Ministry — not just a theory, but a discipline we practise in real boardrooms, with real decisions, and real stakes.
💼 Ministry doesn’t start after work.
It starts in your work.
Join C12 Intro to discover how you can make a change in your business that glorifies God: https://bit.ly/C12Intro
09/07/2025
What if the true bottom line isn’t just profit… but people?
In C12, we talk about EVA, TVA, and SVA — Economic, Team, and Spiritual Value Add.
Because Kingdom businesses don’t just deliver results.
They build people and reflect Christ.
✅ How are you investing in your team’s growth?
✅ How are you measuring spiritual impact?
What you measure reflects what you value.
At C12, we help you measure the right things — eternally.
Join C12 Intro to discover how you can make a change in your business that glorifies God: https://bit.ly/C12Intro
01/07/2025
Your business can do more than succeed. It can serve.
Christian leadership isn’t just about hitting targets — it’s about transforming lives.
When you lead with the Kingdom in view, your team culture shifts.
Your decisions look different.
And your purpose becomes eternal.
At , we challenge business owners to see every client interaction, hiring decision, and policy not just as a task — but as a touchpoint for the Gospel.
What’s one area in your business that could be realigned to reflect Kingdom values?
Join C12 Intro to discover how you can make a change in your business that glorifies God: https://bit.ly/C12Intro
24/06/2025
Faith-driven leadership comes with a cost.
You may lose a deal.
You may stand alone.
You may walk away from fast success.
But you gain something far greater:
🛡 A clean conscience
👣 A faithful witness
🙏 A deeper trust in God
“Better is a little with righteousness than great revenues with injustice.” – Proverbs 16:8
At , we walk this road together — not because it’s easy, but because it’s worth it.
Obedience is costly. But it is always worth it.
17/06/2025
Your business is not just a business.
It’s a mission field.
The boardroom, the pantry, the customer call — every space is sacred when Christ is present.
Marketplace ministry isn’t about preaching at work.
It’s about leading with humility, serving your team, loving your clients, and doing your work with excellence.
At C12 , we equip Christian CEOs in Malaysia to live that out — practically, and powerfully.
What’s one way you’ve seen God move in your workplace?
15/06/2025
To the fathers who lead both at home and in the marketplace — we honour you.
You carry boardroom decisions and bedtime prayers.
You build teams and shape families.
You lead with strength, serve with humility, and reflect the heart of our Heavenly Father.
“The righteous who walks in his integrity—blessed are his children after him.”
— Proverbs 20:7 (ESV)
At The Encubator, we’re grateful for fathers who model faithfulness — not just in what they build, but in how they live.
Whether you're mentoring a team or tucking in your kids — your leadership matters.
Happy Father’s Day. Your legacy is eternal.
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