Most clients get this wrong.
They see one platform driving the bulk of direct sales and want to cut the rest. But the problem isnโt the channel, itโs attribution.
The reality of the customer journey:
Top of Funnel (Facebook/TikTok): Builds awareness & engagement.
Middle of Funnel (LinkedIn): Establishes authority & trust.
Bottom of Funnel (YouTube/Search): Closes the final sale.
If you cut the platforms feeding the top of your funnel, your conversion channels will eventually run dry. Stop measuring every platform by the same metric, and start tracking the whole journey.
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Hey I'm Alexander Ang
Writer at alexang.co, CEO of mediafunnel.co. Digital Marketing Made Simple.
Training individuals to Become Multi-Talented Digital Marketer With a Marketing Framework That Works For Their Company, Brand, And Business. ๐ฒ Over 10 years of experience in Online Marketing.
๐Passionate in education, coaching & marketing leadership.
๐ฐ Roadmap to building a multi-million dollar marketing education academy.
ยฉ๏ธ Certified Digital Marketing Professional.
โญ Certified NLP Practitioner, NLP Coach & Timeline Therapy.
โ๏ธ Affiliate Marketer.
๐ alexang.co
๐ mediafunnel.co
My content girl told me that "one more video" is the secret to 10x sales, so here I am. ๐บ
Speaking of things that actually work: Weโre using AI to help businesses scale their digital marketing and land more leads without the manual grind.
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(Oops - Magnific, not Magnify! ๐)
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POV: I told my team weโre shooting another content todayโฆ and suddenly the office became EMPTY ๐๐ฅ
At this point, they probably hide when they see me holding a camera ๐ญ
When the CEO announces a โquick meetingโ at 5:58 PM and the whole team starts fighting for freedom after 6 ๐ฅ๐ญ
Tag your office gang if this is way too relatable ๐๐
When the CEO announces a โquick meetingโ at 5:58 PM and the whole team starts fighting for freedom after 6 ๐ฅ๐ญ
Tag your office gang if this is way too relatable ๐๐
CEO hustle builds success... and zero sleep left๐
That one second when you switch from chilling to โhardworking intern modeโ real quick ๐
16/09/2024
๐๐๐ฏ๐ ๐ฒ๐จ๐ฎ ๐ญ๐ซ๐ข๐๐ ๐๐ก๐๐ญ๐๐๐ ๐๐จ?
Happy Malaysia Day!
I know it's been a while since I updated here.
Too many things have been going on these past few months; got to focus on my work ๐ฅฒ
ChatGPT has just released its latest Chat GPT 1o model.
Here's what I know so far in terms of features:
1. They can't browse any website or attach files to help you summarize things yet. (For now)
2. I read the article, and it mentioned it will roll out to Free users soon.
3. It has slower response (but more accurate one) like its even telling you what he is thinking when analyzing your prompt.
4. They have 1o-mini (that's faster and more cost-effective for the developer) and 1o-preview that can solve more complex thing.
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