Susu Kambing Segar Pak Hussain - Case Study

07/07/2024

Arau, 8 July-

On the morning of 7 July, our team visited our selected business and met with the owner. We provided the owner with an evaluation form and asked him to fill it out and assess our efforts. 📝📋📎

The owner warmly welcomed us and expressed his sincere gratitude ❤️😽for our efforts. He mentioned that our social media marketing 📱🧑‍💻💻🛜 and other initiatives have successfully increased his customer base.

We sincerely thank the owner for trusting us from the beginning and giving us the opportunity to work with him on the SULAM project.

In summary, digital marketing has proven to be a powerful tool for businesses as it can enhance their reach and engagement with customers. By leveraging platforms such as social media, search engines, and email marketing, businesses can target specific demographics with precision, ensuring that their messages resonate with the right audience. This targeted approach not only increases customer acquisition but also fosters brand loyalty and customer retention. The success stories of many businesses show how effective digital marketing can drive growth, increase sales, and establish a strong online presence. Therefore, investing in digital marketing strategies is essential for any business aiming to thrive in today’s competitive market and connect with diverse communities.

10/06/2024

Pauh Putra, 10 June-

Alhamdulillah, today, on June 10th, we have successfully submitted our group project report to our lecturer, Dr. Nor Irwani, via the UniMAP e-learning platform and uploaded it to Google Drive as prepared by Dr. Nor Irwani.

Thank you for the cooperation of the business owner and also for the guidance of our lecturer.

Thank you so much!

09/06/2024

Recipes & Cooking Tips
🥛 🐐 🥩🍴

07/06/2024

Goat Milk vs Cow Milk
🐐 vs 🐮
🥛

06/06/2024

Goat milk is packed with benefits!
🥛🐐❤️👍
Interested in learning more? Visit Susu Kambing Segar Pak Hussain and discover the goodness of goat milk! Your wellness journey starts here! 🚗🛣️⚕️✨💫🌟🤩

05/06/2024

02/06/2024

Pauh Putra, 2 June-

On May 28, After the Tuesday lecture class, our team members had a small meeting 🗣️🗣️where we discussed the problems we faced when completing the group report 📄📝📎📊 (case study) that needed clarification from our instructor, Dr. Nor Irwani. Then, we asked the lecturers. We are grateful for her help. 🥰🥳🤓😁😇

22/05/2024

Pauh Putra, 22 May-

On May 21, our team had a consultation session with our instructor, Dr. Nor Irwani, via Google Meet. We presented our findings and output along the way. We discussed the introduction of our community partner, the challenges they face, and potential solutions.

At the same time, we received much useful information, guidance, and advice from Dr. Nor Irwani. We believe that under her supervision, we will be able to produce a better output for our group project. We would also like to thank our instructor for sacrificing her time and effort to meet with us group by group to review our findings.

20/05/2024

Pauh Putra, 21 May-

On May 20, our team held an additional pre-meeting before our consultation with our instructor the next day.

01/05/2024

Pauh Putra, 1 May-

On April 30th, our team held a pre-meeting at PFI2 cafe before our consultations with our instructor, Dr. Irwani.

During the pre-meeting, we discussed and concluded our findings from our last visit to the community partner.

28/04/2024

Arau, 28 April-

On April 26, our group had our first visit to our community partner, Mr. Husmizan, who is the owner of Susu Kabing Segar Pak Hussain in Arau. We gave him some "Kuih-muih" and breakfast as a present. 🍮🥞

We were warmly welcomed by Mr. Husmizan. We had a tour and looked at the operation of his business. We visited his farm and played with the goats 🐐🐐🐐🥛🥛🥛. After the tour, we sat down for an interview session. He walked us through his journey, including the year his business was established, the products he offers, and his experiences along the way. 📈📊📍

During our in-depth interview, we also asked about his digital marketing approaches, how he operating his e-commerce channel, and the strategies behind promoting his product.

Besides, he also openly shared the challenges he encounters in selling the product. In order to respect his business privacy, we are not going to disclose his challenges here.

This visit was a valuable learning experience. It providing us with a deeper understanding of the realities of running a business. We look forward to applying these lessons in our future endeavors.

In the nutshell, we would like to express our big thanks to Mr. Husmizan for sacrificing his time for receive our visit. We also got a lot of useful information and input that is important in making this assignment successful.