08/04/2016
"Human beings are wired for stories. They speak to us in a deep way. They help us make sense of the world, and remember important lessons.
That’s why many religious teachings have been codified in parables. And why the most engaging TED talks are often built around a narrative structure."
https://www.youtube.com/watch?v=PPWEiJO0M_k
In the third episode of Engaging Audiences, Shari Graydon explains that if academics adopt some basic storytelling principles, they may better be able to get...