Jwan Heah

“You are doing all this alone?” Asked Dato Seri Michael Tio on the phone.

—— a lesson in leadership.

Grateful that call came about 7 weeks before our 800-pax 30th Anniversary event. After I presented updates, he asked, “You are doing all this alone?”

I explained we had to keep day-to-day ops going, so I asked the team to focus on sales and guest outreach while I oversaw everything else. He said “ok” and hung up.

The next minute, his head of corporate comms & strategy called. Dato Seri had mobilised his comms team to take over planning, creatives, and ex*****on — and deployed 20+ staff & students to assist on event day.

This team, filled with passionate, experienced event people (𝒇𝒚𝒊, 𝑰 𝒏𝒐 𝒍𝒐𝒏𝒈𝒆𝒓 𝒆𝒏𝒋𝒐𝒚 𝒑𝒍𝒂𝒏𝒏𝒊𝒏𝒈 𝒆𝒗𝒆𝒏𝒕𝒔), executed brilliantly — planning, chasing us for updates, handling media and making sure things were on point. 🙏

Leadership isn’t about being in charge — it’s about taking care of those in your charge.

Bad leaders assign tasks without thinking about team capacity, then expect top results. That leads to burnout, resentment and possible catastrophic results.

Great leaders don’t just ask for updates, they ask:
“Do you have everything you need to do this well?”
“What support do you need from me?”
“Are you ok to do this?”It’s knowing your team’s limits and providing what’s needed to succeed. Most importantly when needed, they do the work.

𝗛𝘂𝗴𝗲 𝘁𝗵𝗮𝗻𝗸𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗠𝗕𝗥 𝘁𝗲𝗮𝗺 𝘄𝗵𝗼 𝘄𝗼𝗿𝗸𝗲𝗱 𝘁𝗶𝗿𝗲𝗹𝗲𝘀𝘀𝗹𝘆 𝘄𝗵𝗶𝗹𝘀𝘁 𝗷𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝗼𝘂𝗿 𝗱𝗮𝘆-𝘁𝗼-𝗱𝗮𝘆 𝗼𝗽𝘀, 𝗮𝗻𝗱 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝘁𝗵𝗮𝗻𝗸𝘀 𝘁𝗼 𝗼𝘂𝗿 𝗖𝗵𝗮𝗶𝗿𝗺𝗮𝗻 𝗗𝗮𝘁𝗼 𝗦𝗲𝗿𝗶 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗧𝗶𝗼 𝗳𝗼𝗿 𝘀𝘁𝗲𝗽𝗽𝗶𝗻𝗴 𝗶𝗻 & 𝗮𝗹𝘀𝗼 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗼𝗻-𝘀𝗶𝘁𝗲 𝘄𝗵𝗼𝗹𝗲 𝗱𝗮𝘆 𝗱𝘂𝗿𝗶𝗻𝗴 𝗲𝘃𝗲𝗻𝘁 𝘀𝗲𝘁𝘂𝗽!

𝗧𝗼 𝗖𝗼𝗿𝗿𝗶𝗻𝗲, 𝗖𝗲𝗹𝗶𝗻𝗲, 𝗖𝗮𝗹𝘃𝗶𝗻, 𝗙𝗮𝗶𝘇𝗮𝗹 & 𝘁𝗲𝗮𝗺 — 𝘁𝗵𝗮𝗻𝗸 𝘆𝗼𝘂 𝗳𝗼𝗿 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗵𝗮𝗿𝗴𝗲 𝗮𝗻𝗱 𝗺𝗮𝗸𝗶𝗻𝗴 #𝗺𝗯𝗿𝟯𝟬 𝗮 𝗵𝘂𝗴𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀.

𝗔𝗻𝗱 𝘁𝗼 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗰𝗿𝗲𝘄 & 𝘃𝗲𝗻𝗱𝗼𝗿𝘀 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝗱 — 𝘁𝗵𝗮𝗻𝗸 𝘆𝗼𝘂.🫶🙏🫶

CONGRATULATIONS TO ALL THE NATIONAL RECORD HOLDERS!

A lesson in leadership.

A lesson in leadership Malaysia Book Of Records 30th Anniversary DSMT leadership lessons.

If you are in a position of leadership, there's no such thing as paid your dues. People & Process, how we learned, re-learned, and re-moved to grow at 44% a year.

Process & People As some have asked me to dive a little deeper into the processes & people aspect of what we did to create 222% growth, i decided to pen it down here. i’ve mentioned that there are really …

Cutting through the clutter. Doing something bold in a conservative industry where OOHM advertising has always been the same.
Nice to see my idea come to life!

Do not go where there is a path, instead go where there is no path and leave a trail.

The annual Malaysian Australian Alumni Council MAAC Australian Universities Alumni Heads & Council members gathering with Deputy High Commissioner to Malaysia, Mr.Simon Fellows & Ms Julia, Counsellor Regional & Communications from the Australian High Commission, Malaysia .

Was a great evening meeting all the various University Alumni excos.

🙌

THE MALAYSIA BOOK OF RECORDS ELEVATES CMO TO COO The Malaysia Book Of Records (MBR) promotes CMO Jwan Heah to COO, tasked with overseeing both marketing & operations of the organisation.

Thank you Marketing Interactive. It’s been a challenging journey taking the 29-year old brand from the red to extraordinarily black. Big thanks to everyone especially the team for supporting our changes and for executing all our tactics in the shadows to make a difference. 💯❤️

Malaysia Book of Records promotes CMO to COO role, names new CEO The Malaysia Book of Records (MBR) has appointed Christopher Wong (pictured left) as CEO and has promoted its chief marketing officer Jwan Heah (pictured right) to chief operating officer as the company gears for greater growth and more projects.

Thank you to the team for all the hardwork!

"𝑰𝒕 𝒊𝒔 𝒚𝒐𝒖𝒓 𝒂𝒕𝒕𝒊𝒕𝒖𝒅𝒆 𝒏𝒐𝒕 𝒚𝒐𝒖𝒓 𝒂𝒑𝒕𝒊𝒕𝒖𝒅𝒆 𝒕𝒉𝒂𝒕 𝒅𝒆𝒕𝒆𝒓𝒎𝒊𝒏𝒆𝒔 𝒚𝒐𝒖𝒓 𝒂𝒍𝒕𝒊𝒕𝒖𝒅𝒆."

Thank you to the team at Malaysia Book of Records for continuously aiming for extraordinary in all that you do!

存好心 说好话 做好事 - Leon lee.

thank you Marketing-Interactive for the article.

Malaysia Book of Records bolsters marketing team with new CMO He joined MBR in 2019 as the director of business development, bringing in client servicing experience to the company.

“𝐖𝐞 𝐚𝐫𝐞 𝐨𝐟𝐭𝐞𝐧 𝐛𝐥𝐢𝐧𝐝𝐞𝐝 𝐛𝐲 𝐨𝐮𝐫 𝐜𝐨𝐬𝐭-𝐬𝐚𝐯𝐢𝐧𝐠 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐭𝐡𝐚𝐭 𝐰𝐞 𝐭𝐚𝐫𝐧𝐢𝐬𝐡 𝐭𝐡𝐞 𝐨𝐫𝐠𝐚𝐧𝐢𝐬𝐚𝐭𝐢𝐨𝐧’𝐬 𝐛𝐫𝐚𝐧𝐝 𝐛𝐲 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠 𝐬𝐮𝐛-𝐩𝐚𝐫 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐧𝐝 𝐚𝐝𝐬, 𝐰𝐡𝐞𝐫𝐞𝐚𝐬 𝐚𝐬 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐨𝐮𝐫𝐬𝐞𝐥𝐯𝐞𝐬 𝐰𝐞 𝐚𝐫𝐞 𝐚𝐭𝐭𝐫𝐚𝐜𝐭𝐞𝐝 𝐭𝐨 𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐮𝐦𝐞 𝐡𝐢𝐠𝐡-𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐧𝐝 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠. 𝐎𝐡, 𝐭𝐡𝐞 𝐢𝐫𝐨𝐧𝐲.”
Shared some basic yet critical marketing points on Marketing In Asia awhile back.

Cover portrait by: Yap Hanz

Marketing Mindset 101 - Marketing in Asia Get Asia To Notice You

Incomplete mess or a decorative piece? Like everything in life, It only depends solely on your view and where you’re standing.

Happy Monday and have a good week ahead everyone!