03/08/2026
Throwback to an inspiring fragrance industry gathering, where LUZI’s Maison Oriental was presented as the creative concept, showcasing the artistry of perfumers while sharing valuable insights into global fragrance trends and market perspectives.
As the Malaysia partner of Cinquième Sens, Rezenn Academy is always grateful for opportunities to learn, connect, and exchange ideas with industry leaders. Events like these reinforce an important industry shift: scent has become a valuable business asset. When strategically integrated into a brand experience, scent can strengthen brand identity, deepen customer engagement, and unlock new business opportunities.
We look forward to continuing to bring international expertise in perfumery and olfactory language to businesses in Malaysia, while working alongside industry partners to advance the commercial application of scent.
Congratulations to LUZI Fragrance House on celebrating 100 years of excellence, and here’s to the continued growth and innovation of the fragrance industry.
回顾一场充满启发的香氛产业交流盛会,LUZI 以 Maison Oriental 为主题概念,透过调香师们的创作演绎,展现香氛艺术的魅力,同时分享全球香氛市场趋势与产业洞察,让人获益良多。
作为 Cinquième Sens 马来西亚合作伙伴,Rezenn Academy 十分珍惜每一次与国际品牌及产业伙伴交流学习的机会。这类活动再次凸显了产业的发展方向:香气已成为企业的重要品牌资产。 当香氛被策略性地融入品牌体验,不仅能强化品牌识别,更能提升顾客体验,并创造新的商业机会。
未来,我们将持续把国际香水专业知识与嗅觉语言带给马来西亚企业,并与产业伙伴携手推动香氛在商业领域的更多应用。
恭贺 LUZI Fragrance House 迎来百年里程碑,也期待香氛产业持续创新发展,开创更多可能。