Michael Cheong is a graduate of the School of Mass Communication and a passionate advocate of finding ways to use zero-cost digital marketing for businesses. His main areas of expertise are SEO writing, copywriting, and social media marketing - he has trained and worked with various industries, including government and non-profits. As part of his professional experience, he has worked with small businesses and organizations that need to be more visible on social media to make more of an impact. He also provides practical skill training to seniors and emerging communities. In his training, he reverses engineers marketing processes in layman's terms to empower the training participants. He is passionate about human psychology and NLP. Michael is a certified trainer under HRDF and MDeC. Additionally, he is a professional member of the Global Trainers Federation (GTF). He is actively involved with personal branding and social media platforms such as Instagram, Facebook (now Meta) and TikTok. Currently, Michael's goal is to create tactical ideas to help entrepreneurs and intrapreneurs to stay on top of the digital economy, share ideas and collaborate with others, and remain competitive on the global stage. Being a nation builder at heart, Michael is also pursuing SF career coaching under the initiative. To help even more people and gain a deeper understanding of them, Michael Cheong is also pursuing NLP to help them achieve breakthroughs in their professional and personal lives on a deeper level. He believes everyone should have a chance to succeed in life, and he can be a catalyst to bring value, bridge change, and create impactful life transformations in communities around the world. A person that loves to help others. That's
