Unhustle

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Unhustle Making business more human and humans more alive. For people done with the Default Path — and ready to find their own.

UNHUSTLE: Finding Your Desire Path in a Default World · Fall 2026 · unhustle.com Book | Speaking | Advisory | Baja Gathering

Hi! I’m Milena.In my former life I was a marketer. After working in corporate for ten years I started my own marketing a...
03/09/2026

Hi! I’m Milena.

In my former life I was a marketer. After working in corporate for ten years I started my own marketing agency.

I was driven, high achiever, unstoppable.

I worked with some amazing clients including Madonna for her health club launch internationally.

I spoke on stages.

I hustled.

Then, a moment on a plane gave clarity.

I ended up moving to the sea for a slower more intentional life.

But not everyone can.

So I spent a decade researching how we can break free from the grind and live and work differently without sacrificing your ambition or moving to Mexico.

I interviewed 300+ high performers.

I studied positive psychology, neuroscience, flow state, ancient wisdom.

I did more experiments that I can count.

And I wrote a book about it.

Coming this March.

If this resonates, I’d love to connect.

I wrote more about the writing process in my last post on Substack.

Currently assembling my advanced reader team.

Just comment below with Yes and I’ll send you the form to see if you qualify.

70% of workers would turn down a high-paying promotion if it hurt their mental health and lifestyle. The Guardian is cal...
24/06/2026

70% of workers would turn down a high-paying promotion if it hurt their mental health and lifestyle.

The Guardian is calling it "job-dropping."

I call it people waking up.

For years, we built careers around a scoreboard nobody actually designed.

Title. Output. Net worth. More.

That's the Default path we've been following.

And somewhere along the way, people started asking: more of what, exactly?
And then why?
And then does it enrich our lives or not?

This isn't a Gen Z rebellion.
It's not anti-ambition.

It's what happens when enough people realize the ladder they've been climbing is leaning against the wrong wall.

The question isn't whether to take the promotion.
The question is: whose definition of success are you living inside?

And what's the right definition of success.

I've spent a decade thinking, researching, interviewing high performers and working on a book, coming soon.

Follow for more on finding the answer and finding your Desire path in a Default world.

My editor called my book today “provocative, insightful, well-argued, and transformational.”I started writing it before ...
22/06/2026

My editor called my book today “provocative, insightful, well-argued, and transformational.”

I started writing it before the pandemic.

There were moments I wanted to throw my laptop into the ocean and walk away from all of it.

I didn’t because after a decade of research, 300+ conversations, and enough science to fill a library, I couldn’t shake the conclusion:

Unhustling is a rare skill, wildly undervalued, and more necessary than ever.

Ten years ago I walked away from an award-winning marketing career — clients like Madonna, campaigns that moved culture — to go down a different rabbit hole entirely.

Reimagining how we live and work.

Building something that didn’t exist yet.

Today, it exists.

If you’re just starting to question the hustle. If you’re in the messy middle between ambition and wellbeing. If AI is accelerating your work even more. If you just want to read it when it’s ready —

Book launching this Fall. The waitlist is open.

Link in bio. P.S. We need to celebrate these moments. And then, get back to work to actually finish it. 😂

Behind the scenes of building Unhustle. Three days. That's how long it took to rebuild my entire site — brand guidelines...
17/06/2026

Behind the scenes of building Unhustle.

Three days. That's how long it took to rebuild my entire site — brand guidelines, copy, all of it. With my friend Paul (yes, the salsa one 💃), an AI team of six, and 50 years of combined experience between us.

Swipe through for how it happened — including a peek behind the curtain →

Go take a look at the live site and let me know what you think.

Or go read the full post on my latest Substack.

Curious how this could work for what YOU'RE building?

Link in bio. We're building something exciting based on your answers.

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