24/02/2023
The brand's typography plays with highs and lows to maintain movement and give it a versatile appearance for digital use.
vida
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Los Fígaro
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Diseño & dirección de arte desde el primer acto. Branding, editorial, web, con mucho estilo. https Diseño y dirección de arte para marcas, publicaciones y gente.
La ópera bufa de las óperas bufas. Pero del branding. Los Fígaro nace de la yuxtaposición de pequeños retazos de diferentes personalidades, diferentes áreas de conocimiento y diferentes objetivos, pero con una visión en común: añadirle valor a tu marca.
¿Cómo? Dotándola de una personalidad única, pensada desde la comunicación y sobre todo, con mucho estilo. Los años de experiencia en el triste mu
24/02/2023
23/02/2023
A collection of stickers with brand quotes was also designed to reinforce the brand's philosophy.
vida
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08/10/2021
All the designed elements were used to improve the immediate usability of collateral materials and develop a complete communication, from pins, stickers, mats to posters and signage.📋🧩
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07/10/2021
The icons designed for FENCA. served as a system to identify the different sections of the fair, as well as to improve the experience of the participants and facilitate the exploration of the pavilions, facilities and conferences.
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06/10/2021
We worked with a chromatic range of nudes, which in addition to being in trend, was adapted to the audience of the event. The green helped to neutralize and give it a more elegant, fresh and reliable touch.🙌🔥
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06/10/2021
The identity of FENCA. had to reflect the traditional environment of the shoe in Mexico and the innovation of an event that positions the author's design. A distinguished style that will connect with the fashion and trends of the moment.
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06/10/2021
We designed a family of icons that use shapes and colors linked to the graphics of the traditional shoe industry, in addition to ordering communication, it had the ability to adapt to the different applications and environments of the brand.🔥🔥
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05/10/2021
The selected color palette 🟢 as well as the distribution of the designed shapes reflect a modern design that preserves the warmth evoked by the footwear.
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05/10/2021
The first edition of FENCA. in Guadalajara, brought with it the challenge of creating a branding with a language that would go out of the conventional within the local apparel industry to position itself with a fresh, innovative and integral image. In addition to being applicable to the physical and digital experience of the event. 👞🔥
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25/09/2021
These elements, together with the use of warm and subtle colors, are the focal point of the overall composition, responsible for evoking the artistic side in each of its applications.
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24/09/2021
The role played by the icon in communication is very important, it is an element that is frequently used to reinforce identity and maintain consistency in its different pieces.🧩
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24/09/2021
The Apiario symbol has a strong emphasis on spilled honey, under a playful and experimental style. We used Open Source typefaces for the whole project this symbol included. VTF
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Guadalajara