16/04/2026
Maddy here—co-founder of YEWŌ—sharing a little catch-up.
Kyle, Maisey, and I just got back stateside after three months in Africa—bouncing between Malawi and South Africa.
We spent time at the YEWŌ studio in Northern Malawi with our production team, visiting our shops and the crew in Lilongwe, and making a few inspiring stops in SA.
Coming home to Asheville and feeling deeply grateful to continue the work we feel so passionate about.
Which would not be possible without our global team! Shoutout to Maggie, our incredible US shop manager, who not only held everything down but poured so much love into the space while we were away. Truly the best welcome back: catching up with this gem over an evening at our favorite restaurant ( you are a dream)
We have so much to share— behind-the-scenes stories, tree planting updates AND, a new collection— keep an eye out for a new reel coming soon.
To our YEWŌ fam, near and far—thanks for being here. We’re so grateful for you 🤍