Il-Każin tal-arti

Il-Każin tal-arti

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Photos from Jaipur Art Summit's post 18/12/2024
Photos from Nayanthara Followers's post 24/11/2024
07/11/2024

Did you know that the man behind the iconic Smiling Face logo, now worth millions, received only a small sum for the original design? In 1963, Harvey Ross Ball was hired by an insurance company to create an icon that would lift employee morale. In just 10 minutes, he designed a simple yellow face with a broad smile and dimples.

"I made a circle with a smile like a face on yellow paper because it was sunny and bright," the Worcester graphic designer later told the Associated Press. The company used the design on signs and buttons for employees, and it was an instant success, eventually spreading beyond the office.

However, neither Ball nor the insurance company registered the logo as a trademark. Years later, a French journalist named Franklin Loufrani officially registered it, calling it "Smiley" and creating a business around it, granting licenses to other companies.

Today, Smiley generates hundreds of millions of dollars in revenue annually, with brands like Zara and Fendi paying to feature the iconic smile on their products. Ball, however, never shared in the enormous profits that the logo eventually generated.

Credits: Dani

Photos from Urban Street Art's post 24/10/2024
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9 A. Cuschieri Street
Birkirkara