Book Review - The River of Lost Footsteps by Dr. Thant Myint Oo
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4 Ps
Porter's 5 forces - Bargaining Power of Customers & Threats of Substitute Products
Porter's 5 forces - Existing Competition, Threats of New Entrants & Bargaining Power of Suppliers
Concepts from Kotler, P., & Keller, K. L. (2016). Marketing management (14th ed.). Pearson
What is Marketing?
Concepts from Kotler, P., & Keller, K. L. (2016). Marketing management (14th ed.). Pearson
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