24/05/2016
Article published in Morocco World News!♻️
"The ultimate objective of Pimp my Carroça in Morocco is to inspire Moroccans to take the time to critically analyze their own consumption patterns and environmental impact. We hope to eventually inspire grassroots movements within other Moroccan communities focused on raising awareness for the work of the waste pickers and lack of a recycling infrastructure. At its heart, we hope to challenge environmental apathy that exists in Morocco and around the world that runs parallel to the fundamental teachings of the Koran."
http://www.moroccoworldnews.com/2016/05/187307/the-greener-march-one-mans-trash-is-anothers-revolution-with-pimp-my-carroca/
Morocco, like many developing countries, has a lack of recycling infrastructure, which results in all municipal waste going straight to landfills.