24/08/2026
π‘ "Can you tell me how to start a business?"
That's a sprawling, unconstrained question. It triggers cognitive exhaustion. You're asking someone to do the heavy lifting of structuring your entire life.
There's a better way.
The Franklin maneuver requires you to do 99% of the heavy lifting first.
ποΈ You build the scaffolding.
π¨ You ask them to place the final brick.
This is how Cody Sanchez operates when acquiring boring businesses β laundromats, car washes, ice vending machines.
When she targets a profitable blue-collar business, she completely abandons the aggressive Wall Street buyer persona. She doesn't ask: "What's your price?"
She does the work first. Builds the framework. Understands the business. Then asks one precise question β the final brick.
π§ Do the heavy lifting. Ask the final question.
π Comment "BRICK" to get the guide. Then watch the next short β because once you know the question, you need to know how to ask it.