The Academy of Sales-SL

13/09/2026

UNILEVER

01/02/2026

Which Type of you 😊

01/02/2026

💪The Most Valuable & Impactful Job In the World💪

https://www.facebook.com/share/17KknSbmja/?mibextid=wwXIfr

01/02/2026

💪

Trustworthiness is not optional for influencers — it’s essential.

Social media influence depends on believability, honesty, and trust. When influencers are transparent and consistent in the value they share, audiences begin to believe them — and belief turns into long-term influence.

11/01/2026

✌️

07/11/2025

Sales

07/11/2025

Most people still see Facebook as “just social media.”
The smart ones? They treat it like a business platform.

07/09/2025

5 Common Mistakes During FMCG Distributor Appointment

During our consulting assignments, we observed that some companies have appointed distributors who are a terrible mismatch to their organization. I wondered, how such big error could have happened. Here's my understanding of top 5 reasons for such mistakes.

1. Relying Only on Past Experience
Many Sales Officers/ASMs select distributors based only past reference or reputation in another category. But what worked elsewhere may not work for your brand. Every category and company requires fresh evaluation.

2. Not Estimating Market Potential
Without proper market sizing (outlets, demand, volume/value), companies either appoint a distributor with too little capacity or overwhelm one with unrealistic expectations.

3. Appointing Distributor in a Hurry
Speed often compromises quality. Rushed appointments, without proper background checks or due diligence, lead to mismatches in resources, reach, and commitment.

4. Not Evaluating the Distributor
Evaluation must go beyond financial strength — check infrastructure, manpower, sales processes, technology adoption, and willingness to invest in growth. Skipping this leads to underperformance.

5. Not Explaining the Company Policies
When policies on credit, claims, targets, schemes, and margins are not clearly explained, misunderstandings arise. This damages trust and creates long-term disputes.

07/09/2025

Influencers Marketing By Dr.DJ

02/08/2025

Leadership Vs New Generations

Leadership is a muscle.
It doesn't matter how good you were - if you're not evolving, you're falling behind.

Just like product-market fit, there's also leadership-team fit. And it shifts with every generation.

So if you're leading today, here’s your reminder:

• Leadership is not a title, it’s a skill.
• Skills need to be practiced to stay sharp.
• And when you stop evolving, your team starts disengaging.

Let go of the myth that leadership ends at the corner office.

It’s where it begins.

Leadership is a muscle.
It doesn't matter how good you were - if you're not evolving, you're falling behind.

Just like product-market fit, there's also leadership-team fit. And it shifts with every generation.

So if you're leading today, here’s your reminder:

• Leadership is not a title, it’s a skill.
• Skills need to be practiced to stay sharp.
• And when you stop evolving, your team starts disengaging.

Let go of the myth that leadership ends at the corner office.

It’s where it begins.