22/11/2025
AI is changing how people get news. Search engines now show quick AI-made summaries, so fewer people visit news websites. This hurts media companies because they lose readers, ads, and subscribers. Many media companies are giving their content to AI companies for money, but this weakens the direct relationship between journalists and the public.
Read More:
AI is changing the relationship between journalist and audience. There is much at stake | Margaret Simons
There is no point pretending that change is not happening, or that it can be avoided. But these are the risks we must address
12/11/2025
🌱 A Little Share from My Journey 🌱
Recently, I came across this amazing app - RDMNS Railway Network 🚆✨
It’s truly impressive and worth checking out!
🔹 What is RDMNS?
RDMNS stands for “Ratawata Dumriya Mageenge Sansadaya” (Country Railway Passengers Association) a community-led railway network for Sri Lankan passengers.
This isn’t an official government app - it’s a voluntary initiative built and managed by railway commuters themselves! ❤️
📱 Key Features
✅ Live train tracking and updates (delays, cancellations, etc.)
✅ Mobile app – RDMNS.LK: Live Train Updates (iOS & Android)
✅ Crowdsourced info verified by admins
✅ Social & environmental projects (like the Green Island plantation project 🌿)
🚉 Why it’s worth checking out:
If you’re travelling by train in Sri Lanka, this app gives you real-time updates and helps avoid surprises.
It’s also a great example of how community + technology can make a real difference in public transport! 🙌
How you (in Sri Lanka) can use it
✅Download the RDMNS app and check train status before travelling — especially if you’re planning to use less-frequent lines or during peak times.
✅Use the live tracking & station info to avoid surprises like sudden delays or cancellations.
✅When planning travel (for example for tourism, scenic routes like from Kandy to Ella), you can use the platform to check which trains stop where, expected arrival times, etc.
✅If you’re involved in transport or digital-services work (which I know you’re interested in), RDMNS is a good case-study of community-tech + public-transport integration.
👉 Download App: https://play.google.com/store/apps/details?id=com.rdmns24.chamiapps.rdmns24live
👉 Website: https://rdmns.lk/
12/11/2025
9 Ways Journalism Can Improve Content Marketing
In the world of marketing, content is one of the most talked-about topics. Brands understand that they need to put a lot of time and resources into their content marketing efforts — not only to stay ahead of their competition but to stay relevant with their readers. Plus, as content marketing continuously evolves, marketers are often looking for ways to stand out from their competition and keep their content flowing throughout the year.
Read More:
9 Ways Journalism Can Improve Content Marketing | NYTLicensing
Journalistic content is credible, educational, and timely. Learn how and why it’s beneficial to implement journalistic content into your marketing strategy.
12/11/2025
Boost News Impact with Effective Digital Marketing for News Publishers
In the past, newspapers were the primary source of information, delivering the latest news right to people’s doorsteps. However, with the advent of the digital era, the media landscape has undergone a significant transformation, relegating traditional newspapers to a less prominent role. To remain relevant, news publishers, whether large corporations or independent proprietors, must adapt quickly to the rapidly changing industry.
Read more:
Introduction to Digital Marketing For News Publishers
Realize the full potential of digital marketing for news publishers with New Traffic Tail. We connect you with advertisers for best website promotion.
12/11/2025
📰 Top Digital Marketing Strategies for Newspapers
In today’s digital world, newspapers must go online to stay strong and reach more readers. 💻📱
Here are the best 10 ways to grow your newspaper in the digital era 👇
1️⃣ Build a strong online presence (website + social media + email)
2️⃣ Use SEO so people can easily find your news on Google
3️⃣ Share news on Facebook, X, Instagram & LinkedIn
4️⃣ Send email newsletters to keep readers updated
5️⃣ Run paid ads to attract new readers
6️⃣ Create useful & engaging content (blogs, videos, infographics)
7️⃣ Track your analytics to improve performance
8️⃣ Partner with influencers for more reach
9️⃣ Use video marketing for quick attention 🎥
🔟 Personalize content to match reader interests
✅ These strategies help newspapers grow their audience, increase engagement & boost revenue.
Go digital, stay relevant, and lead the news world online! 🌐✨
💡Read More: https://www.clickboxagency.com/blog/best-10-digital-marketing-strategy-for-newspapers/
The Best 10 Digital Marketing Strategy For Newspapers
Discover the power of Digital marketing strategy for newspapers. With our experienced techniques, boost your online presence, audience engagement & revenues.