13/09/2018
Google Analytics Certification workshop!
Date: Saturday 6 October. From 9:00 AM till 4:30 PM. (Hamra, Beirut)
Do you want to know more about your visitors and how your content is performing? Whether you run a website for a home business or a large corporation, Google Analytics is the industry standard for tracking, analyzing, and reporting site data. Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media.
This course workshop you how to get set up in Google Analytics and glean insights from each of the reports. How to interpret your results, create and track goals, and use options like dimensions and segments to go deeper.
This workshop is practical and succinct, touching on the features you'll use most in your day-to-day analytics workflow.
Topics include:
Creating a Google Analytics account
Installing tracking tags
Reading the dashboard, graphs, and data tables
Setting up report filters
Looking at audience demographics and interests
Tracking engagement with behavior reports
Exploring traffic with acquisition reports
Viewing shared content and referrals with social reports
Reviewing SEO feedback
Tracking events
Configuring conversion goals
Adding custom campaign tracking
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Agenda
Google Analytics & Google Certification
A - 9:00 till 9:30 Introduction to Analytics
B - 9:30 till 1:00 Workshop
D - 1:00 till 2:30 Take Google Analytics Exam and Become Google Certified.
Do you want to know more about your visitors andhow your content is performing? Whether you run a...