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Monday 08:00 - 17:00 Tuesday 08:00 - 17:00 Wednesday 08:00 - 17:00 Thursday 08:00 - 17:00 Friday 08:00 - 17:00

AUST - Faculty of Business & Economics

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AUST - Faculty of Business & Economics

The FBE is committed to quality education by continuously providing value-added programs in the vari

20/08/2026

Trust is the currency. Relationships drive revenue. 🤝📈

Introducing our new course: Customer Relationship & Sales Management.

Learn to understand customers, manage every touchpoint, build lasting trust, and turn customer insight into sales impact.

Be among the first to take it.

18/08/2026

🚨 NEW COURSE ALERT

AI can generate. You can connect.

Introducing **Emotional Intelligence in Marketing**—a new course for marketing students ready to understand people, create stronger connections, and build brands that earn trust.

Why it matters: 86% of surveyed consumers said human interaction was important in their brand experience. *(PwC, 2025)*

Be among the first to take it.

Listen. Adapt. Connect. Build trust. 💙

17/08/2026

Marketing is evolving — and so are we. 🚀

From AI and video-first strategies to social reach and data-driven decisions, today’s marketers need to be ready for what’s next.

At AUST, our Marketing Program is market-driven and future-ready, equipping students with the mindset and skills to turn change into opportunity.

Marketing Major in Action.
Learn it. Apply it. Lead it.

24/07/2026

AUST Zahle successfully concluded the Bekaa Business Rescue Challenge!

Over two exciting days, 32 high school students from across Zahle and the Bekaa experienced the world of business through a hands-on simulation, tackling real business challenges in management, marketing, finance, accounting, and human resources.

Guided by Faculty of Business and Economics mentors, participants developed innovative solutions, strengthened their teamwork and leadership skills, and presented their ideas before a distinguished jury members.

Congratulations to all participants for their creativity, dedication, and outstanding performance.

10/07/2026

Faculty Strategic Retreat 2025–2026

From vision to action, our departments came together to reflect, align, and shape a stronger path forward.
A day of strategic thinking, collaboration, and shared commitment toward an industry-relevant, AI-enabled, student-centered, and impact-driven future for the Faculty of Business & Economics.

10/05/2026

Online or offline? Our students share their preferences based on their own learning experiences, highlighting what truly helps them engage, grow, and succeed.

04/05/2026

Ready to understand the forces shaping Lebanon’s economy?

Join us for an exclusive online session with Economist Dr. Elie Yachoui as we explore the realities behind today’s economic challenges and what they mean for the future.

💡 Learn how to:
✔ Understand Lebanon’s current economic landscape
✔ Engage directly through an open Q&A session

This is more than a session it’s a chance to gain clarity, ask your questions, and hear expert insights during a critical time.

🎤 Keynote Speaker: Dr. Elie Yachoui
💻 Online Session
https://eu.bbcollab.com/guest/bb588fc08c8e45e3b6b7b9eb10571344
📅 Monday, May 11, 2026
⏰ 5:00 PM

📍 Organized by the Faculty of Business & Economics – Zahle Campus

01/05/2026

American University of Science and Technology – Zahle Campus, in coordination with Ashrafieh campus organized an online insightful session on Market Intelligence and Branding.

The session was coordinated by Mr. Wissam Sawaya, MBA Instructor at Zahle Campus, and featured guest speaker Mr. Sam Abou Jaoude.

The session highlighted the importance of data-driven decision-making, market research, consumer behavior analysis, and strategic branding in today’s competitive business environment. Participants also gained valuable insights into entering the U.S. FMCG market.

The event concluded with an engaging Q&A discussion, giving students the opportunity to connect theory with real-world business challenges and industry expertise.

28/04/2026

🚀 Ready to turn insights into powerful brands?

Join us for an exclusive online session with Mr. Sam A. Jaoude as we dive into the world of Market Intelligence & Branding — where data meets strategy and ideas become competitive advantage.

💡 Learn how to:
✔ Understand markets before entering them
✔ Build brands that stand out globally
✔ Transform data into real business growth
✔ Navigate the U.S. FMCG market with confidence

This is more than a talk — it’s a real-world perspective on how successful brands are built and scaled internationally.

🎤 Guest Speaker: Mr. Sam A. Jaoude
💻 Online Session (Link provided upon request)
📅 Wednesday, April 29, 2026
⏰ 6:00 PM

Understand the market. Build the brand. Expand beyond borders.

05/04/2026

🚀 UNLEASH YOUR CREATIVITY

⏳ Only a few days left!

They did the hard work — now they need your support 💙

🗳️ How to vote:
1️⃣ Go to the link in bio
2️⃣ Find your AUST team
3️⃣ Click Vote
4️⃣ Enter your name & Gmail
5️⃣ ✅ Confirm your vote (or it won’t count!)

Don’t wait — your vote can make the difference!

FBESpirit

Address

Alfred Naccache Avenue
Ashrafiyah

Opening Hours

Monday	08:00 - 17:00
Tuesday	08:00 - 17:00
Wednesday	08:00 - 17:00
Thursday	08:00 - 17:00
Friday	08:00 - 17:00

Telephone

+9611218716

Website

https://www.aust.edu.lb/facultydetails/faculty-of-business-and-economics/deans-message/263

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