06/03/2022
Just got to join-in ET Now's live show '๐๐จ๐ง๐ฌ๐ฎ๐ฆ๐๐ซ ๐ข๐ฌ ๐๐ข๐ง๐ ' as a Panelist. The show focused on Advertising Guidelines for Celebrities and Social Media Influencers.
โ In my view, while there are ASCI Guidelines, it is on celebrities/influencers to follow and decide whether what they are promoting is in favor of their audience or people who trust and follow them.
โ Celebrities/Influencers end up making unrealistic claims many times. This encompasses promotions of personal care, lifestyle, healthcare and food products. Isn't that unethical on part of these celebrities/influencers to misguide people who trust them?
โ Examples: Ads promoting fairness creams, soft drinks, fast food, wearables and even healthcare.
โ Most of us must have seen these ads where celebrities like Amitabh Bachchan are shown sitting near snowy mountains wearing just a Warmer they endorse for; likewise Shahrukh Khan to John Abraham, there is a long list of celebrities who do not think twice before promoting unrealistic claims. What if it affects their audience's lives adversely?
With the Advertising Standards Council of India (ASCI) general secretary Manisha Kapoor and actor Paras Tomar, this power-packed Panel discussion is a food for thought. Sharing some clips with you.
