Professor of Marketing, Korea University Business School
21/04/2020
SouthWest generated 80% of its revenue by direct sales at its web site. (check 'SW annual report' top page 9). http://investors.southwest.com/financials/company-reports/annual-reports Try to check the proportion of direct sales of other airline companies such as UA, AA, AirFrance/KLM, Finnair, etc.
Annual Reports Annual Reports
Issues about 'want'.. why people are making their decision not rational way.. please read 'Predictably irrational' (written by Dan Ariely) or 'Nudge' (by Thaler and Sustein)
18/04/2020
6 big ecommerce platforms
6 of the Best Ecommerce Platforms and Solutions: Shopify vs Volusion vs BigCommerce vs Big Cartel vs 3dcart vs Ecwid (April 2019) The quest to discover the best ecommerce platform out there has been our ongoing goal ever since the site was established. Here are our top recommendations.
24/09/2019
reports from previous semesters.
Janghyuk Lee Current Board of directors member at - NewgenPharm - SBS Contents Hub Advisory positions at - Seven Eleven Korea Previous Advisory positions at - Shinhan card (big data center) - LG Display (panel manufacturer, marketing & sales) - SK Marketing & Company (marketing service provider, loyalty program....
23/09/2019
Short and latest findings of digital marketing
Think with Google - Discover Marketing Research & Digital Trends Uncover the latest marketing research and digital trends with data reports, guides, infographics, and articles from Think with Google.
07/09/2018
Amazon Gaining On Google, But Overall Growth Plateaus Data scheduled for release Thursday shows Amazon overtook Google in product searches. About 54% of product searches began on Amazon in Q2 2018, up from 46% in 2015. But Amazon's growth continues to slow.