13/05/2024
지속가능한 디자인·콘텐츠를 위한 ESG 전략(디자인·문화콘텐츠ISC 2024-1분기 이슈리포트) 집필 내용 공유합니다.
ESG strategy for sustainable design: 지속가능한
디자인·콘텐츠를 위한 ESG 전략
Written by: LEE Jinyoung
(Content Summary)
1. Expanding the ESG concept in light of changes in the business environment and global trends
- This book introduces the origin and historical background of the ESG concept that everyone has heard of at least once, and introduces the ESG concept and similar theoretical concepts. It also shows how the ESG concept is expanding in the future. In addition, based on industrial statistics that the changing trend of social value (various social values brought about by severe global warming) is related to profits and investments, which are the core of companies, this book explores the relevance and expansion potential of design thinking and ESG management in the future consumption environment.
(Main Keywords)
* Design Thinking from an innovation perspective: human-centred approach, technological feasibility, sustainability * International ESG management trends: prioritising the qualitative value of customers' needs, increasing collaboration between companies to introduce new technologies, and creating sustainable economic and social value
2. Role of design and content in realising sustainable social value
- In order to increase sustainable social value, it is necessary to create new ideas and solutions to solve social problems and bring about change. Design needs to play a leading role in this process, and strategies that utilise design thinking and methodologies to solve problems for social innovation are needed. In this context, we examined the importance of the convergence of design with other fields in ESG strategies and the role of design and content in realising sustainable social value. The discussion on the broader ESG concepts and directions in the field of design and content will need to continue in the future. While this report is limited in scope, we would like to highlight some of the practical approaches that design and content can take in terms of realising social value.
3. Design and content examples of successful ESG realisation
- Looking at the definition and background of ESG, we can divide ESG into the corporate management aspect for investment and the area of enhancing social value as a comprehensive concept. This chapter introduces design and content cases for realising sustainable social value by selecting representative cases that stand out in each area of ESG and analysing the success strategies of each case.
- The cases of sustainable value realisation design are analysed from three aspects: Environment, Social, and Governance. Through the analysis of the cases presented through a design-led approach in each ESG area, insights and directions for ESG strategies for sustainable design and content were sought.
4. ESG Strategies and Recommendations for Sustainable Design and Content (Strategies and Recommendations by Consumer Groups in the Industry)
- Based on the key insights of this report, we have proposed recommendations for ESG strategies for sustainable design and content. This provides hints on the required capabilities and utilisation strategies from the perspective of policy makers, design and content-led and oriented companies/design and content consultancies, designers/content creators, and students/educational institutions.
- In the conclusion, we propose the core values that we hope to convey through this issue report and emphasise that ESG should never be a one-off event. In order to improve social value, the governance system of governments and related organisations needs to be carefully managed so that sustainable social ESG can be realised by establishing mid- and long-term plans through design thinking. The active adoption of design thinking in the ESG system was emphasised as it helps to establish mid- to long-term visions and goals that resonate with citizens through interactions that consider social context and understanding of human psychology. Companies and institutions should go beyond using ESG as a metric for investment objectives and focus on consultation on sustainability that enhances social value based on design thinking.
지속가능한 디자인·콘텐츠를 위한 ESG 전략 -목차- Ⅰ. 지속가능성 실현과 ESG 개념 확장 Ⅱ. 지속가능한 가치 실현을 위한 디자인(콘텐츠)의 역할 Ⅲ. 지속가능한 가치 실현 디자인 사례 1) 환경(...
!['The FLOW'Social Innovation & Service Design ProjectVenue: Fulham Broadway, London UK Period: 2018[Background]The first ...](https://img3.schoolandcollegelistings.com/000/068/951612470000686.jpg)
