IAACC - International Advertising Association Cambodia Chapter

The International Advertising Association is the world’s only globally-focused integrated advertising trade association with a chapter in Cambodia.

Mission Statement
The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing advertisers, agencies and the media. The IAA is comprised of Corporate Members, Organizational Members, Educational Affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries including the to

p 10 economies in the world. Founded in 1938, the International Advertising Association has never been more relevant. With so many changes in the way we use advertising to communicate, it's important for everyone in the industry to have a trusted body they can turn to for advice and support. The IAA's mission includes:

- Promoting the critical role and benefits of advertising as a vital force behind all healthy economies and the foundation of diverse, independent media.
- Providing a forum to debate emerging professional marketing communications users and their consequences in the fast changing world environment.
- Promoting brand building, protecting and advancing the freedom of commercial speech and consumer choice.
- Encouraging greater practice and acceptance of advertising self-regulation.
- Taking the lead in state-of-the-art professional development through education and training for the marketing communications industry. Taken together our mission themes combine naturally to define the benefits valued by the IAA's three separate constituencies:

Corporate members
Individual members
Chapters

The IAA's separate roles:

For Corporate members: attack barriers to free commercial speech and independent media where they exist, and defend the freedoms already in place. For Individual members: develop all aspects of the forum, including networking, which help individuals advance professionally in their communications careers. For Chapters: provide the focus for development of the Chapter's strategic positioning, plus provide the basis for Chapter programs and events. The dynamic which unites the three separate constituencies is that they all aim to be successful brand builders. These are exceptional communications professionals. They are the substance of the International Advertising Association, which in the future will be acclaimed as the champion for the freedom of responsible commercial speech, and admired for its insights, innovation and leadership. What we do for the international advertising industry:

With members in 76 countries spanning six continents, we work together to:

Promote freedom of commercial speech
Fight unwarranted regulation
Champion advertising as a growth engine of free market societies
Encourage the exchange of knowledge and expertise amongst marketing peers around the world
Support self-regulation and provide an exchange of information and best practices
Provide professional development through education and training
Create industry forums that tackle issues with a single global voice

IAA | International Advertising Association

10/04/2023

Great new updated website

IAA | International Advertising Association As the Global Compass for the Marketing and Advertising industry, IAA's mission is to serve as the gateway for brands and marketers seeking customers and growth across borders and to guide our members through the transformations taking place in our industry.

10/04/2023

The work continues. All stakeholders have now been informed and the dialog on how to proceed will continue on LinkedIn and FaceBook

11/08/2015

Superheroes bearing fruit juice brand Yeo’s come to the rescue of a group of young Cambodians in the first ad for the brand by independent agency Champagne Communications via mUmBRELLA

Yeo's ad - via Mumbrella Asia Champagne Communications' first ad for Yeo's in Cambodia.

03/07/2015

How will global media consumption and advertising change by 2017? Figures released by ZenithOptimedia.

How will global media consumption and advertising change by 201 The continued rise of online services will have a major impact on traditional media habits and global advertising patterns, a new study from ZenithOptimedia reveals.

Kerry Taylor - Mumbrella360 2015 interview

05/06/2015

MTV international marketer says to reach millennials you have to ‘blur boundaries’.

Kerry Taylor - Mumbrella360 2015 interview We spoke to Viacom senior VP, youth and music Kerry Taylor about the blurred lines between television and online, how MTV are using Snapchat and what MTV's A...

02/06/2015

Monetising Media 2015 takes place on 21 – 23 October 2015 at Millennium Gloucester, London. It brings together a global audience of over 300 senior executives at news, magazine, broadcast, B2B, STM and digital pureplay media businesses.

Monetising Media :: Home Mobile - Data - Video - Digital AdvertisingBridge the digital monetisation gap and unlock new revenue strategies for your business. Incredible speaker line upDeep insights and know how from a global set of senior executives.

Youth reviving the art of Khmer calligraphy in digital age

30/05/2015

Art and innovation of Khmer Calligraphy in the Digital Age.

Youth reviving the art of Khmer calligraphy in digital age Despite technical hurdles, a growing number of young Cambodians are driving development of Khmer fonts

15/05/2015

News Flash: 44th IAA World Congress coming to Abu Dhabi, UAE in 2016!

The International Advertising Association (IAA) and Abu Dhabi Media signed a Memorandum of Understanding (MoU) that confirms the 44th IAA World Congress will be held in the UAE's capital city, Abu Dhabi, in early 2016. The Association's world-renowned bi-annual industry event expects to attract over 1,200 delegates in the marketing, advertising and communications industry from across the globe.

Look for more details soon!

IAA What's Coming Next, May 18, 2015, London

15/05/2015

The International Advertising Association (IAA) and Effie Worldwide are pleased to announce a new multi-year strategic alliance surrounding the Global Effie Award competition. Leveraging the global reach of both organizations, the alliance will provide an opportunity for the Global Effie Awards ceremony to reside permanently on the IAA’s annual event calendar.

The first ceremony, where the 2015 Global Effie Award winners will be announced, will take place in London on May 18th 2015 at a Gala Dinner following the 2015 IAA Leadership Forum – What’s Coming Next? at the InterContinental Park Lane.

http://www.iaaglobal.org/london2015/

IAA What's Coming Next, May 18, 2015, London

20/04/2015

Do you have a case study that highlights a "World of Difference" marketing program?

Marketing Makes A World of Difference This initiative from The Internationalist and the Association of National Advertisers (ANA) enables marketers to learn more about programs that do good and even change the world, while transforming brands and creating deeper customer relationships.

12/04/2015

Moving forward - Infographic: If ASEAN were a single economy. Source: The Economist Intelligence Unit .

Chinese and Western social media: comparative charts and analysis

09/04/2015

Interesting read from Campaign Asia on social media platforms - East meets the West.

Chinese and Western social media: comparative charts and analysis CHINA – As lines blur between social media platforms in China and the West, the emphasis on separate platforms is no longer relevant even as Chinese social media influences Western practices. Social@Ogilvy's latest comparative charts shed light on this.

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010775700

Website

http://www.iaaglobal.org/

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