15/08/2020
Importance of a Voice Feel In Advertising
In advertising, it's not enough to have witty copy and a wonderful product. Companies with the most successful brands are those that imbue their products with a sense of personality by maintaining a consistent feel and tone of voice in their advertisements. A brand's voice performs several crucial functions when it comes to compelling a customer to buy a product.
Personality
The most important aspect of tone of voice is that it gives a product or company a personality. Most consumers are more likely to receive an appeal from a friend or acquaintance than a giant, faceless company. In essence, the proper use of voice in advertising lends a company a face; if customers feel a personal connection to the personality of a brand, they are more likely to be receptive to the message delivered.
Emotional Appeal
By use of voice to imbue a brand or product with a personality, a company can communicate certain values. For instance, a brand's marketing strategy might involve developing a personality that is cool, popular, helpful, compassionate or level-headed. When consumers sense an aspect of a brand's personality that they see or desire in their own personality, the connection resonates emotionally. This emotional response may compel customers to buy the brand's products even when logic or financial considerations might otherwise hold them back.
Targeted Voice Tone
To communicate in a voice tone that convinces customers to buy products or services, it is crucial that a company accurately targets a certain demographic of consumers. For example, a company targeting teen-agers may purposely use slang and communicate a sense of coolness or indifference to authority. That approach would not work well, however, if a company targets young mothers; in that case, the company may use a tone of voice that suggests competence and caring.
FACT:
VIDEOS without a good VOICEOVER will not convert, will not get you clicks,leads, traffic, or any sales!
We as humans, are used to HEARING stories!
Since the dawns of humanity people would gather around the fire and listen to stories!
Only in the last 100 years, we are used to watching stories at the cinema, TV and later on YouTube.
Thats why a VIDEO is not efficient Without A GOOD VOICEOVER That Tells The Actual Story!
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