25/09/2020
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Fruit consumption is elastic. Thus people consume more fruits as their income improves
and vice versa. (Comparatively an increase in income does not lead to more
consumption of vegetables). However due to more information about benefits of fruits
being made available many who normally won’t eat fruits everyday are substituting one
meal for fruits. Say instead of taking ugali / chips for lunch they consume fruit salad.
By and large as the economy grows so will fruit consumption. On the other hand a rise in
the inflation rate and prices of basic products will reduce consumption of fruits.
Bananas are the most consumed fruits in Nairobi followed by Oranges, Mangoes,
Avocado and Pawpaw. Bananas show the least variation in prices throughout the year,
this is followed by oranges. And with the increased importation of apples their prices are
stabilizing. Bananas are mostly sold in wholes, used in almost all salads and sometimes
in juices.
A consumer survey has indicated that over 90% of households purchased their fruits and
Vegetables from two or fewer outlets, about 80 % used the same number for meat. For
staple foods (sugar, maize flour, tea leaves etc) though only 30 % used a regular
retailer.
In 2003 only about 6 % of city residents purchased fruits from supermarkets. Presently
the number is estimated to be 20 %. The increase has less to do with the rise in the
number of supermarkets and more to do with traceability; the faith that supermarkets will
only source quality fruits and from the best of suppliers.
Overall, according to some other research, households in Nairobi spend 15% of their
basic food budget on vegetables, 8% on fruit and 3% on Irish and sweet potato. In
comparison, they spend 18% on dairy products, 14% on beef, 12% on wheat products,
and 11% on maize products.
According to World Health Organization, the average recommended level of daily fruit
and vegetable intake is 400g per person per day or roughly 150 kg per person per year