Cephas Gathii Kinuthia

In the year 1995, on this Exact Same day, the 16th of December, Mr and Mrs Kinuthia said I do! It's blessing that 28 years later Charles Kinuthia and Jane Wambui are still our role model that true love is there! Blessings Dad and Mum! To many more anniversaries

Join me today at the which will host 50+ sustainability champions, social entreprenuers, Impact Investors and development partners for an after hours panel discussion and networking. Nomad Lounges, 3rd Floor on Misha Towers, Westlands on Westlands road from 5-7 pm. Cool Hangout, Cool People, great Ideas.

I will be Chairing/Moderating this panel of amazing entrepreneurs at the discussing how to build sustainable social enterprises: businesses with a social impact. Join me on the 30th of April at Nomad Lounges Westlands After Hours 😁 for an evening of learning, marketing and start ups. Starting Up Better .
Register here: RSVP ONLY: Entry Free 👌
https://www.eventbrite.com/e/nairobi-talks-building-sustainable-social-enterprices-tickets-60401952867

My passion for Youth Empowerment started in 2014 when i lost a huge deal due to lack of proper agreements . From then I decided to work with SME's and mainly young entrepreneurs to help them succeed. On a daily basis I work with start ups and SME's to come up with marketing and PR solutions to help them dominate the market. I look forward to a country where instead of 2/3rds of all start ups failing within the 1st two years to having 80% success rate. This will undoubtedly reduce unemployment rates and improve lives in Africa. Let's work together to build a better africa.

Best advice if you're just starting or growing a business:

Focus at your customer more than your product. Get fixed on your customer experience, and your product will keep changing to serve them best. But fix your product, and customers will find a path that fits them, with or without you.

If you're waiting on the street corner, wondering where all your customers are, this post is for you.

We've moved from the industrial age where it was all about the product and productization to the technological age where it's all about the customer and customization.

Instead of focusing at product development and production lines (which we learned about and were a part of at school), focus at customer experiences and customization lines.

Your business doesn't start when you have a product. It starts when you have a customer. So who is your perfect customer? Start from there and ask yourself (and them):

Problem - What's the problem they need solved?
Promise - What's the benefit you deliver to them by solving it?
Product - How will you solve it better than others?
Proof - Why should they trust you?

Keep upgrading your answers (and your products) regularly. Because what your customers need, their expectations and how they are being served will keep changing fast. And once you get into flow, you'll begin to know what they need before them, and they'll begin pre-buying your next product.

"Get closer than ever to your customer. So close that you tell them what they need well before they realize it themselves." ~ Steve Jobs

The easiest way to future proof your business is to have customers that love you. The easiest way to fail is to love your idea or product more than you love your customers. So find your soul-market and fall in love all over again.

: when you start a business, pitch it 1st to a lady/woman. They have the natural instinct for something potentially good or great 😄