15/07/2019
Music is an important vehicle for cultural transmission, national identity, employment and entertainment among other things. The Kenyan music industry offers employment to many professionals including performers, producers, composers, writers among others, and music has been as a tool across sectors for entertainment and educative purposes, advertising, advocacy and just entertainment. The objective of this study was to establish the business model determinants in the Kenyan music industry.
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Music is an important vehicle for cultural transmission, national identity, employment and entertainment among other things. The Kenyan music industry offers employment to many professionals including performers, producers, composers, writers among others, and music has been as a tool across sectors...