Vickpotential & Associates

We do market research & surveys.
Advertisements and promotions.
Contact us for start ups.

Market Research is our passion.

Vickpotential & Associates,Growing with you

Happy New year,May this year be a year of value to your business goals

Merry Merry Christmas, Help the disadvantaged

The Purpose of Market Survey is to provide business Managers insight about their target customers, the products or services offered by the company and how to deal with their competitors

Welcome to Kenya Pope Francis

Vickpotential &Associates, Your trusted partner in consulting services in Research,Marketing, Human resource training and Business development. visit our web: www.vickpotential.com
contact us today to Inject life into you business.

Marketing Mix Brings life to business.Injects more excitement to business

Designing a Marketing Plan for Businesses.

1. Market Research – To produce a marketing plan for Small businesses, research needs to be done on similar businesses which should include desk and field research. This gives an insight in the target group’s behaviour and shopping patterns. Analysing the competitor’s marketing strategies makes it easier for Small business to gain market share.

2.Marketing mix – Marketing mix is a crucial factor for any business to be successful. Especially for a Small business, competitor’s marketing mix can be very helpful. An appropriate market mix helps boost sales.

3.Product Life Cycle – After launch of the business, crucial points of focus should be increasing growth phase and delaying maturity phase. Once the business reaches maturity stage, an extension strategy should be in place. Re-launching is also an option at this stage. Pricing strategy should be flexible and based on the different stages of the PLC.

4. Promotion Techniques – Its preferable to keep promotion expenses as low as possible. ‘Word of mouth’, ‘Email marketing’, ‘Print-ads’ in local newspapers etc. can be effective.

5.Channels of Distribution – Selecting an effective channel of distribution may reduce the promotional expenses as well as overall expenses for a Small business.

Have a successful business plans

Principles of Marketing

4 Ps of Marketing?