26/08/2026
"Never Let Go"
Children dog the heels of their parents. They are always clamoring for one thing or another, always underfoot, never letting us alone. Sometimes they can be an embarrassment, but we still dote on them. They make us happy; we never want to let them go.
The products we make ourselves, the goods we sell, the work we do, too, can be hard to part with; we are reluctant to just send them off, hand them over, and move on to the next thing in purely business-like fashion. If we are serious about manufacturing, conscientious about sales, and truly passionate about our work, we want to know what happens to our products, our merchandise, and the results of our work.
We not only want to know what happens to them but to follow them ever afterwards, to keep up with them on and on. For a kitchen appliance, we would like to tag along into the customer’s kitchen; for a heater or an air conditioner, we would want to step into the person’s living room; for an automobile, we would try to follow them onto the roads of other countries – always eager to know their fate: Is it working well? Does it need adjustment or tuning or repair? Are there problems or shortcomings? Even if it might be a bit bothersome, the consumer would be happy and grateful to know that the manufacturer is concerned about its products, that it is serious and sincere in its after-service.
This is the spirit, at least, in which we should try to make things, sell things, and perform services.
From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/