APU glee

APU glee Geunhee Lee (a.k.a. glee) is a marketing professor teaching at Ritsumeikan Asia Pacific University.

03/06/2026

Greetings to APU Freshmen!! By Yiyi from China 🌸

In this special welcome video, my current seminar students from the College of International Management at Ritsumeikan Asia Pacific University share their journey and experiences during their first and second years at APU.

From academic challenges to campus life, part-time jobs, and intercultural friendships, they reflect on what they have worked hard on and how those experiences shaped who they are today.

Looking ahead, they also talk about their future goals, such as careers, global ambitions, and personal growth, and what they hope to achieve beyond APU.

Most importantly, this video is a message of encouragement:
To all incoming freshmen and high school students considering APU, don’t be afraid to challenge yourself, step out of your comfort zone, and embrace diversity.

Your journey at APU will be what you make of it.

Welcome to Beppu, and welcome to a truly global campus 🌏

#入学 #別府 StudyInJapan JapanLife 留学生 大学生活 キャンパスライフ 일본유학 대학생활 일본대학

27/05/2026

Greetings to APU Freshmen!! By Mai from Japan 🌸

In this special welcome video, my current seminar students from the College of International Management at Ritsumeikan Asia Pacific University share their journey and experiences during their first and second years at APU.

From academic challenges to campus life, part-time jobs, and intercultural friendships, they reflect on what they have worked hard on and how those experiences shaped who they are today.

Looking ahead, they also talk about their future goals, such as careers, global ambitions, and personal growth, and what they hope to achieve beyond APU.

Most importantly, this video is a message of encouragement:
To all incoming freshmen and high school students considering APU, don’t be afraid to challenge yourself, step out of your comfort zone, and embrace diversity.

Your journey at APU will be what you make of it.

Welcome to Beppu, and welcome to a truly global campus 🌏

#入学 #別府 StudyInJapan JapanLife 留学生 大学生活 キャンパスライフ 일본유학 대학생활 일본대학

20/05/2026

Greetings to APU Freshmen!! By Haruka from Japan 🌸

In this special welcome video, my current seminar students from the College of International Management at Ritsumeikan Asia Pacific University share their journey and experiences during their first and second years at APU.

From academic challenges to campus life, part-time jobs, and intercultural friendships, they reflect on what they have worked hard on and how those experiences shaped who they are today.

Looking ahead, they also talk about their future goals, such as careers, global ambitions, and personal growth, and what they hope to achieve beyond APU.

Most importantly, this video is a message of encouragement:
To all incoming freshmen and high school students considering APU, don’t be afraid to challenge yourself, step out of your comfort zone, and embrace diversity.

Your journey at APU will be what you make of it.

Welcome to Beppu, and welcome to a truly global campus 🌏

#入学 #別府 StudyInJapan JapanLife 留学生 大学生活 キャンパスライフ 일본유학 대학생활 일본대학

This year marks exactly 10 years since I first visited Keisho high school in 2017. Since then, I have been fortunate to ...
16/05/2026

This year marks exactly 10 years since I first visited Keisho high school in 2017. Since then, I have been fortunate to visit every year and give mock lectures to high school students. Giving a lecture and sharing the attractiveness of APU is always such a meaningful and rewarding experience. I truly hope many of these students will someday choose to study at APU in the future 🌸

2017年に初めて北海道の立命館慶祥中学校・高等学校を訪問してから、今年でちょうど10年目。ありがたいことに、それ以来毎年高校生のみなさんの前で模擬講義をする機会をいただいています。高校生たちにAPUの魅力や、世界とつながる学びの面白さを伝える時間は、本当にやりがいがあり、毎年大きな喜びを感じています。この出会いをきっかけに、いつか多くの生徒たちがAPUで再会してくれたら嬉しいです🌏✨

#北海道 #慶祥

13/05/2026

Greetings to APU Freshmen!! By Sunmyung from Korea 🌸

In this special welcome video, my current seminar students from the College of International Management at Ritsumeikan Asia Pacific University share their journey and experiences during their first and second years at APU.

From academic challenges to campus life, part-time jobs, and intercultural friendships, they reflect on what they have worked hard on and how those experiences shaped who they are today.

Looking ahead, they also talk about their future goals, such as careers, global ambitions, and personal growth, and what they hope to achieve beyond APU.

Most importantly, this video is a message of encouragement:
To all incoming freshmen and high school students considering APU, don’t be afraid to challenge yourself, step out of your comfort zone, and embrace diversity.

Your journey at APU will be what you make of it.

Welcome to Beppu, and welcome to a truly global campus 🌏

#入学 #別府 StudyInJapan JapanLife 留学生 大学生活 キャンパスライフ 일본유학 대학생활 일본대학

What if your “free time” became a business model?Japan’s latest trend, “Sukima-Work”, is transforming tiny moments of sp...
12/05/2026

What if your “free time” became a business model?

Japan’s latest trend, “Sukima-Work”, is transforming tiny moments of spare time into economic value.
From 5-minute apartment inspections to singing demo vocals at home, people are monetizing skills, proximity, and even everyday behavior.

But the real marketing insight is this:

This isn’t just about part-time jobs anymore.
It’s about companies redesigning services so customers themselves become part of the operation.

✔ Clean a gym → get membership discounts
✔ Pour your own drinks → save money
✔ Play piano at a ryokan → stay for ¥100
✔ Take photos and upload reports → earn instantly

Instead of hiring full-time labor, businesses are now creating “micro-participation systems” where consumers exchange tiny actions for value.

In marketing terms, this is:

labor gamification
participatory service design
operational crowdsourcing
experience-based incentives

Consumers save money.
Companies reduce labor costs.
And participation itself becomes part of the entertainment.

Japan is quietly turning “spare moments” into a new marketplace.

「空き時間」がビジネスになる時代。

今、日本で広がっているのが
“Sukima-Work（スキマワーク）” という新しい働き方です。

5分だけの点検作業、
家で歌を録音する仕事、
ジム掃除で会費割引、
旅館でピアノを演奏すると100円で宿泊——。

でも、この現象の本質は「副業」だけではありません。

企業側が、
“お客さん自身をサービス運営の一部に組み込む”
設計を始めていることにあります。

✔ 自分で飲み物を注ぐ → 割引
✔ 掃除を手伝う → 会費が安くなる
✔ 空き時間に写真を撮る → 即報酬
✔ 特技を提供する → 宿泊費が激安

つまり、

労働のゲーム化
参加型サービス設計
マイクロ業務の外部化
体験型インセンティブ

が同時に進んでいるんです。

消費者は得をする。
企業は人件費を抑えられる。
そして「参加すること自体」がエンタメになる。

日本では今、
“スキマ時間” が新しい市場になっています。

#マーケティング #スキマワーク

Why are people spending months waiting for a “hospital” for stuffed animals?Because Nui-Katsu is no longer just a hobby....
10/05/2026

Why are people spending months waiting for a “hospital” for stuffed animals?

Because Nui-Katsu is no longer just a hobby.
It’s becoming an emotional lifestyle culture.

People travel with plushies, take photos together, and even repair them instead of replacing them.

From a marketing perspective, this trend is fascinating:

→ Products become emotional companions
→ Repair services create long-term customer relationships
→ Memories become more valuable than consumption itself

The stuffed animal is no longer just an object.
It represents identity, comfort, nostalgia, and connection.

And brands are beginning to understand something important:

People don’t just buy products.
They buy emotional continuity.

This is not simply about plush toys.
It’s about the growing value of emotional experiences in modern consumer behavior.

なぜ今、ぬいぐるみ専門病院に予約が殺到しているのでしょうか？

それは「ぬい活」が単なる趣味ではなく、
感情的なライフスタイル文化になっているからです。

ぬいぐるみと一緒に旅行したり、
写真を撮ったり、
壊れても捨てずに修理して使い続ける。

マーケティングの視点で見ると、とても興味深い現象です。

→ 商品が「感情的なパートナー」になる
→ 修理サービスが長期的な関係性を生む
→ 消費よりも「思い出」が価値になる

ぬいぐるみは、ただの商品ではありません。

安心感、思い出、自己表現、つながりを象徴する存在になっています。

そして企業も気づき始めています。

人は「モノ」を買うのではなく、
感情の継続性を求めているということを。

これは単なるぬいぐるみブームではなく、
現代の消費者行動における「感情価値」の拡大なのです。

#ぬい活

What if a hotel wasn’t just one building?The “town-wide hotel” concept is redefining travel.Instead of staying in one pl...
07/05/2026

What if a hotel wasn’t just one building?

The “town-wide hotel” concept is redefining travel.

Instead of staying in one place,
you explore, eat, and experience the entire town.

✔ Stay in renovated local houses
✔ Eat at neighborhood restaurants
✔ Discover hidden spots through local interactions

It’s not just accommodation.
It’s experience design.

From a marketing perspective, this is powerful:

→ It increases customer engagement
→ It distributes value across local businesses
→ It turns the entire town into a platform

Travel is no longer about where you stay.
It’s about how deeply you connect.

This is not just tourism.
It’s designed experience + local revitalization.

ホテルが「一つの建物」じゃないとしたら？

今注目されているのが
「町ごとホテル」という新しい宿泊スタイルです。

一つの場所に滞在するのではなく、
町全体を体験する。

✔ 古民家に宿泊
✔ 地元の飲食店で食事
✔ 地元の人との交流や発見

これは単なる宿泊ではなく、
体験のデザインです。

マーケティングの視点で見ると：

→ 顧客体験の質を高める
→ 地域全体に価値を分配する
→ 町そのものをプラットフォーム化する

これからの旅行は、
「どこに泊まるか」ではなく
「どれだけ深く関わるか」。

これは単なる観光ではなく、
設計された体験 × 地域活性化です。

#マーケティング #消費者行動

Prices are rising everywhere.So people are turning to an “easy solution.”Eat. Watch. Walk.Just do it — and earn points.S...
06/05/2026

Prices are rising everywhere.
So people are turning to an “easy solution.”

Eat. Watch. Walk.
Just do it — and earn points.

Sounds simple, right?

But behind this trend, something bigger is happening.

While we collect points in our daily lives,
companies collect data.

What we eat.
What we watch.
Where we go.

This is not just about saving money.
It’s about designed behavior.

Small actions, repeated every day,
are shaping consumer data — and marketing strategies.

物価が上がり続ける今、
人々は「簡単な節約方法」を求めています。

食べるだけ。
見るだけ。
歩くだけ。

それだけでポイントが貯まる時代。

とても便利に見えますよね。

しかし、その裏では別の仕組みが動いています。

私たちはポイントを貯め、
企業はデータを集める。

何を食べるのか。
何を見るのか。
どこへ行くのか。

これは単なる節約ではなく、
「設計された行動」です。

日常の小さな行動が、
マーケティングとデータの価値を生み出しています。

#マーケティング #消費者行動

06/05/2026

Greetings to APU Freshmen!! By Vin from Indonesia 🌸

In this special welcome video, my current seminar students from the College of International Management at Ritsumeikan Asia Pacific University share their journey and experiences during their first and second years at APU.

From academic challenges to campus life, part-time jobs, and intercultural friendships, they reflect on what they have worked hard on and how those experiences shaped who they are today.

Looking ahead, they also talk about their future goals, such as careers, global ambitions, and personal growth, and what they hope to achieve beyond APU.

Most importantly, this video is a message of encouragement:
To all incoming freshmen and high school students considering APU, don’t be afraid to challenge yourself, step out of your comfort zone, and embrace diversity.

Your journey at APU will be what you make of it.

Welcome to Beppu, and welcome to a truly global campus 🌏

#入学 #別府

住所

1-1 Jumonjibaru
Beppu-shi, Oita
874-8577

ウェブサイト

アラート

APU gleeがニュースとプロモを投稿した時に最初に知って当社にメールを送信する最初の人になりましょう。あなたのメールアドレスはその他の目的には使用されず、いつでもサブスクリプションを解除することができます。

その学校に問い合わせをする

APU gleeにメッセージを送信:

ショートカット

共有する

カテゴリー