19/05/2026
AI is not just changing technology. It is changing creativity, culture and opportunity.
The SALISES Public Artificial Intelligence Readiness Study shows that Jamaica is already inside the AI transition. AI is entering how we learn, communicate, create, market, work, do business and reach the world.
For Jamaica’s creative economy, this is a major moment.
Music, film, fashion, design, publishing, media, craft, events, digital content, cultural heritage and entertainment can all be transformed by AI. Creatives can use it to brainstorm ideas, write scripts, build campaigns, translate content, create captions, prepare proposals, design products, reach new audiences and open new income streams.
But the opportunity comes with responsibility.
AI can also copy Jamaican style, voice, image, language, dance, music and cultural symbols without permission or payment. It can create fake videos, fake voices, false endorsements and misinformation that damage artists, brands and public trust.
That is why Jamaica must move carefully and boldly.
Creative entrepreneurs must learn how to use AI strategically. Government must protect intellectual property, fund AI training, support creative MSMEs, regulate deepfakes and synthetic media, build creative tech hubs and promote Brand Jamaica globally.
One urgent next step is a national AI and Creative Economy Sector Study. Jamaica needs evidence on how AI is already being used, who is benefiting, who is being left behind, what risks exist and what support creatives need to grow.
The message is clear: AI should not replace Jamaican creativity. It should amplify it, protect it and help it earn more.
Jamaica’s creative economy must now move from casual AI use to strategic, ethical and income-generating AI adoption.