27/07/2024
The third and final week of the 2024 Italia Innovation Program began with a couple of site visits: Treviso, where we visited the studios and , and Como, where we toured the factory. At Benetton, after a tour of the studios and an inspiring conversation about Benetton’s pioneering activist approach to advertising and communication between , senior staff writer at , and Carlo Tunioli, former CEO of Benetton USA and now CEO of Fabrica, we spent the afternoon in the architectural landmark designed by the Japanese architect Tadao Ando. There, we attended the first leadership lecture by John Paul Rollert, adjunct professor at .
On Tuesday, we headed to Como, where the Ratti factory and foundation are headquartered, to meet with the company’s innovation board and discuss the initial research findings of our class. After a quick stop in downtown Milan, we returned to our campus in the Berici Hills to focus, under the guidance of Professor Danny Warshay, Executive Director of the Nelson Center for Entrepreneurship at , on the final presentations that the class discussed on Friday, the 19th.
During the last 24 hours of the program, we also celebrated the unique architectural heritage of Vicenza, the city where our program has been headquartered this year, with an unforgettable farewell dinner on the terrace of the Basilica Palladiana.
This year’s program continued to evolve from a solution-based innovation relationship with our local stakeholders to a more insightful, conversation-driven exchange. With increased effort in logistical organization and nationwide operations, Italia Innovation is strengthening its position as an international point of reference in the academic and business conversation about the future of Italy in the world. Welcome to the next 10 years of the Italia Innovation Program!