Matteo Rinaldi

What a great day with the team, talking about customer centricity and designing the concept store of the future 🙌🏼

I’ve been teaching at Luiss Business School since 2017.

Last year, I stepped into a new role: contributing to the design of the Master in Global Marketing Management as Scientific Director of the major.

We made one thing clear from the start:

If you want to teach “global”, you can’t stay in one place.

So we built it across three cities, each adding a different lens:

Rome → strategy and managerial foundations
Amsterdam → creativity, sustainability, global mindset
Dubai → innovation and digital transformation

But this wasn’t just about geography.

I spent time speaking with CEOs and marketing directors from multinational companies, asking what they really look for today: people who can navigate complexity, connect cultures, and turn insights into impact, leveraging Big Data and AI.

That’s what we’re trying to build: combining academic rigor, real-world exposure, and cross-cultural collaboration to shape marketers who can anticipate change and lead globally.

If you’re curious, send me a message and I will tell you more!

Sono stato felice di contribuire al percorso “Hub Forward” di (Cassa Depositi e Prestiti), realizzato insieme a con la prima lezione dedicata al Customer Relationship.

Un’aula ricca di esperienze diverse, con professionisti provenienti dagli Hub territoriali di Milano, Verona, Bologna, Napoli e Palermo: un confronto vero, concreto e mai scontato.

Che gruppo fantastico! Esperienze così ricordano quanto il valore stia nelle persone, prima ancora che negli strumenti.

e insieme per la seconda edizione del .

Un settore straordinario come quello del vino ha ancora un grande margine di evoluzione su temi chiave come marketing, branding e innovazione.

Oggi più che mai, il vino non può limitarsi a essere raccontato: deve essere ripensato, con un approccio più strategico, internazionale e orientato al consumatore.

Questo programma va esattamente in questa direzione: formare talenti pronti non solo a entrare nel settore, ma a farlo evolvere.

—> 20 posti disponibili
—> 37 giornate di formazione a Roma
—> Focus su marketing, export, sostenibilità, digitale e AI applicata al vino
—> Tirocinio finale nelle aziende del Consorzio

L’anno scorso ho avuto il piacere di contribuire come docente, lavorando con studenti estremamente motivati su casi reali e sfide concrete del settore. Quello che mi ha colpito di più è stata la loro capacità di mettere in discussione lo status quo, esattamente ciò di cui questo settore ha bisogno.

Se state valutando un percorso nel mondo del vino (o conoscete qualcuno che potrebbe essere interessato), vale davvero la pena approfondire.

Vi lascio il link del bando nel primo commento 😉
Innovation LuissBusinessSchool

TELL —> they will forget
SHOW —> they will remember
INVOLVE —> they will understand

🍷

Ferrero, EssilorLuxottica, Arla Foods, Alamar (Domino’s Pizza).
Four companies, very different categories. One shared mindset: .

In a region like the , often described as a melting pot, the real challenge is not reach. It is understanding.

People here come from different cultures, histories and expectations. Treating them as generic “consumers” is simply no longer enough.

At Human Centric Group, using large-scale data, we go beyond what and how people consume to focus on who they are and what truly motivates them. Five major ethnic clusters. Twelve human profiles. Each with its own needs, tensions and passions.

When organising this event, the goal was practical: give brands a clearer roadmap to design activations that create real emotional connection, not just visibility.

A sincere thank you to the leaders who brought this conversation to life with real business perspective:

Massimo Stella, General Manager at Ferrero UAE
Jessica Abouzeid, Head of Commercial Excellence at EssilorLuxottica
Filippo Sgattoni, CEO at Alamar (Domino’s, Dunkin’)
Bertrand FAVRE, Vice President and Managing Director at Arla Foods

And, speaking of cultural diversity, Ramadan Mubarak to all those who are observing this meaningful time.

See you next week! 🇦🇪

The event is open to everyone. DM for the link to register 😉

International Marketing 2026!

💪🏼

What a great start of the year with new exacting projects, trainings and classes. I’ll be traveling across:



If you’re building, leading, or scaling something meaningful in any of these locations, let’s connect. Send me a message and let’s meet.

This year, I’m deliberately investing more time in strategic networking, partnerships, and conversations that create value.

🚀