Bocconi Students Marketing Society

Space is becoming one of the most powerful settings in marketing 🚀

🍫 Nutella drifted into frame during NASA’s Artemis II livestream by pure accident. Ferrero didn’t pay a cent, but reacted in hours with witty captions (“Houston, we have Nutella in space!”) and rode the moment to global coverage.
✍️ Read ’s article on this via the link in bio!

📱 Apple got an unprompted endorsement when NASA confirmed the now iconic Artemis II photos were shot on an iPhone 17 Pro Max. No paid placement, just a real product being used in the most extreme conditions imaginable.

🎬 Project Hail Mary, Ryan Gosling’s sci-fi hit, has grossed $613M worldwide and is now Amazon MGM’s highest grossing film ever. Space sells when the story is good, and audiences are clearly hungry for it.

💻 Graphics by .gms

Thrilled to announce our partnership with !
167 Rentals is reshaping occasionwear through a fresh perspective, one where luxury becomes accessible and every moment carries the weight of something iconic. The brand is rolling out a data-driven roadmap to launch in Italy, with Milan as the starting point, weaving together brand positioning, market intelligence, and community-led growth. From refining identity and customer experience to testing new models like try-on and influencer-led drops, every step is designed for scale.

At BSMS, we’re supporting them across consulting and digital, contributing through market research and social media content strategy 💻💙

Coachella has become one of the strongest stages for brand building today.

From immersive spaces to collectible pieces, brands are creating moments people want to experience and share. But what actually makes these campaigns work?

Read the full article by at the link in bio!

💻 Graphics by

Excited to share our collaboration with !

Positioned at the intersection of luxury travel, nightlife, and on-the-ground operations, Elysian is building a brand centered on curated experiences, premium access, and strong ex*****on.

At BSMS, we’re contributing across both consulting and digital, supporting the brand through strategy, messaging, content, and social media ex*****on.

A great project to be part of, and one we’re very excited to help bring forward!

BSMS is coming to B2P! 🎉
Stop by our stand from 17:00 to 17:30 for games, surprises, and the chance to win delicious prizes 🍬✨
Don’t miss it!

Thank you B.lab Bocconi - Unilab Network for the invitation 💙

At SXSW 2026, futurist Amy Webb introduced a new way of looking at the future: convergences

Our latest article by julia explores why this matters and what marketers can learn from it

Read it at the link in bio! 💙

Celebrity brands are everywhere, but few actually last.
What separates hype from long-term success? Read the full article at the link in bio!

✍️ Article by Juliette Petit
💻 Design by Juliette Petit &

From April Fool’s twists to Milan Design Week build-up, last week gave us some of the funniest campaigns and PR moves on our radar!

Everyone’s asking the same question lately:
“What’s even the point if AI can do it faster?”

Read the full breakdown at the link in bio!

✍️ Written by
💻 Graphics by ema