23/11/2019
The Food&Wine Conference held in Macerata had a sparkling end! 🍾🍾
A toast was made with all the participants with wines offered by Marchigianamente, a local association of wine amateurs which promotes wines and wineries from Marche Region. For the occasion, the Moncaro Winery was chosen.
The two days successfully passed, with about 80 participant students which attented the conference to gain interesting insights from the many perspectives on the theme.
🏛️🍇📗🖼️ In the first day, on the 21st of November, "Food and Wine identities, arts and culture", meanings and symbols behind food and wine in the history of art; the relevance of giving value to local cultural heritage through wine as a thematic component of the visits to museums; the value of wine and beverage in the Italian, Spanish, French and Latin American literature and in the theatrical plays; Food&Wine and Heritage Marketing; Wine, terroir and their meaningful relationships were among the topics presented.
📈📊 In the second day, on the 22nd of November, "Food and Wine: towards the co-creation of sustainable development paths" a juridical and more economic perspective was taken, highlighting the importance of sustainability in the food systems and in the food chain and the relevance of organic viticulture; the role of the certifications of origin, the problems and opportunities of gastronomic tourism itineraries; the wine as a cultural element in the analysis of the economic thought were also presented.
📚A visit to the municipal library was also organized by prof. Stefano Spalletti, from the Ghino Valenti Lab, to meet the ideas of the agrifood economists of the past in the ancient books.
🏞️In the afternoon, in the session dedicated to co-creation for sustainable development, cases from the University of Macerata were discussed: training for entrepreneurship, the university civic engagement, co-creation through the application of the Quadruple Helix of Innovation; sustainable and gastronomic tourism in rural areas; University-business collaboration; the creation of hubs for food and wine valorization, drinkscapes from the Carabbean, the community engagement for co-creation of contents on Wikipedia for community empowerment and for fostering the online presence of rural areas, were among the topics presented.
A big thanks to the scientific and organizing committee!
Cheers! 🥂🥂