Mr A builder of dreams

, money makes the world go around. Yet, it brings about the same old dilemma influencing Man choice - and each and every moment of the decision-making process alike. The homo economicus has come to take control, un-despised-ly, perhaps the homo sapiens sapiens. Because, it still might seem far-fetched the idea of bringing knowledge and practice together. After all, it is the very same di-lemma afflicting every kind of marketing strategy. Whereas, people living in a provincial town stumble over the issue of making ends meet, to find a solution to a problem represent the strife of an ultra competitive (global marketing) environment. There must be a relationship between the higher sphere of intellect and the crafts manufactured by the artisanship (i.e. Such medium nothing ascribes to the realm encompassing but the tools of communication. Mr A builder of dreams engross the systems of a well-developed economy attempting to promote the local market. To demonstrate that goals apparently unachievable are obtainable through sacrifice, labour and pleasure result ultimately inter-twined through-out the continuum of a process. Embracing ideas and principles, the struggle towards a better condition can bring about the advancement. Especially in case of a less developed economy defined by its peripheral position. Henceforth, formerly and in the future to come, as argued in the 'Virtual Revolution' of Adham Rushkoff (in Life Inc., 2006), to enable the people from all around the world to potentially establish contacts with a world-wide arena of internet users, and mass media at large. Regardless of the effective technological access to the most modern means of communication, this is the reality. Whilst alienation Vs human touch are over-lapping the natural land-scape of interaction, individual person's choice driven by basic needs or mighty expectations forge the surrounding world (i.e. context.) In and out. Inside and outside. Yes or not. Standing still or getting a move. Within the context or without. That is the anti-nomy of global Vs local. Whether a firm, company, or business venture in general set up the activity taking a stand locally, or, on going abroad, there is a push, a force which leads a Man, a One to open-up towards somebody's drive. What is at the basis of that route driven by destiny can be taken to an over-all account. This is mistery of Life in itself. Why we are. Where we come from. Where we go. Regardless of the soul concerned with such a big issue, either spiritual sphere of human existence or more secular (materialistic) scientific understanding of being here and there, speculate. Attempting to give answers to those questions is such a big task, resulting, ultimately, in the direction this journey might take. Along this, off this opportunity we all take a chance, human nature suggests to give meaning (if there is any.) Whether your concerns take what you do in a Sunday rainy after-noon, or develop the expression of a highly argumentated discourse, this is what I call Art - that is the very purpouse of Life. Generally speaking, life is a game. It is a tough choice of wishful thinking. Perhaps, something divine. Certainly, endlessly, un-definitedly. What else could existence in itself mean if not a fabulous nice gesture of intent or will. Similarly to the creation of the whole universe altogether took a long since it has come in place. More than a quarter million years, maths, sciences, technologies consist of way the human beings express their personality. Since the Earth became the cool-yard and the Human Speece got together, enhancing the need to manifest one's wants to another, the wonders of lanuguage set apart the likelihood to make Art. Along with the life-long learning process that takes two opposites to go through the falling and the rise of a miracle called Love, a couple of beings - belonging to the same speecie, yet not necessarily to the same race, give birth to a new creature. Whilst the peripheral regions of Europe endure the disadvantages of distance from the bigger district centres of Europe, the Apulian region should empower the unique selling proposition it should brag about. After all, it is quintessential the simple life small city dwellers carry on with. Small businesses, entrepreneurship tend to flourish, the most basic level of individual interests have their say in such surroundings. With all the advantages and disadvantages of living ina big city Vs in a village, a person mission is to work on the opportunities of the environment - despite the threats, obstacles, and marketing failures. It takes an enormous amount of matter in order to represent the whole values of a territory, of a region, of a culture. It is taking the over-all Arts and Minds of people costantly struggling in order to make ends meet, particularly for an economy not so rich, yet with a unique competitive advantage. That nearly takes the best out of a business venture of any sort, either established brands (such as Quarta Caffe or the Officine Cantelmo) or the small businesses scattering the infinitely multi-faceted marketing environment - where, perhaps, marketing there's none. A good way to fight the resiliency in the business attitude of locals might be the creation of Work-of-Art Extemporary Social. The events mamagement engaging the community at large implying a significant impact on the news agenda is chance to be uncapped for the Salentinian economy - building really useful things as well. 'Building Wealth Out of misery', perhaps. Some-body argued there is an 'hidden wealth of the poor' (The Economist, around 2006). Going far, up-side under, in Africa or South America took place the practice of micro-credit for small business ventures, literally raising from the scratch. Taking a market-place flourishing in a baroque city-of-art such Lecce, the goal is running through the mill and live a simple life like this. However, great things occur from small realities, because 'Small Is Beautiful' (e.g. Schumacher.??) It is a matter of unique selling proposition implementing brand destination. Who knows? In case of Lecce, a sluggish provincial peripheral land, though not so far from rich opportunities, both existing noble-aristocrats-well-to-do and likely investors from all around the world acknowledge there is a huge scope for creativity to be expressed in form of Arts. It's ubiquitous the notorious lack of jobs and career opportunities overall (i.e. resiliency), yet there is something as peculiar as unique. The events management of occasion where Arts and Minds come together might be a chance for the sun to shine. Social events when/where people gather together to perform a real impact on the (global) news agenda might give voice to Art while doing something worthwhile. There are plenty of features embedded in the peculiar region of Salento, in Italy. The heritage that must be followed on a plain path of an excessively close-knit human touch always at an arm-length scenario, always laid back, represents the unique selling proposition of a resource-based-analysis. In case of an environment down the earth as though located in the peripheral region such as the bottom Southern boot of Italy, 'finding wealth out misery' is actually a pretty issue in a reality detached from the financial districts yet flourishing with creativity (and self-employed enterpreneurship) - keep staring at the curly wurly baroque art embellishing the cities center downtown or the moltitude of charactericteristic work-shops. With or without financial resources, in and out the urban spots, something is going on - maybe. Due the vacant state of public infrastructures (common to many part of under-developed societies), it is fairly easy to figure out actions with a real impact on city dwellers' every-day lives. There is always someone saying rubbish, though. Huge discontents caused the constructions of the over-ground public transportation on wheels (***). However, considerable amount of funds poured in while architectonic monsters stick around out the city. Take the construction of Dante Alighieri Square, in one of the poorest part of Lecce. Implementing strategies which may recall the concepts of neighbourhood-community-building, local residents could step down from their homes near-by and actively participate in the construction site of ...

Therefore, another important competitive-advantage waiting to be uncapped may be enhanced by the public funds usually destined to be assigned to the poorer regions of Europe. Do take a moment to check out the Masseria Spa Luciagiovanni, a deluxe health and beauty resort. Placed right at the end of the major urban agglomerate of the city of Lecce, at the beginning next to country-side, this out-standing marvellous jewel nothing is but a typical Salentinian country-house-hold [masseria] refurbished in order to look like a castle from *** ...

Certainly, to gather together as much as possible to make sure that Arts & Minds come together is a far-fetched mission. There are too many obstacles and challenges - social-a-social attitude let alone. Walking off the crowded course of the main street toe-to-toe, rubbing should on a Saturday night during the local festival [sagra] when people drink and meet while they glue, it is something up to begin your vision of a dream. Every-body knows the detrimental dangerous effects of relationships in a village, seeing as tight legacies hard to get through. You name it.