i see windows

Tiziana Fausti’s Bergamo store reopens after restyling, and what strikes is not a new retail concept; it’s how the space cedes to art. Marcello Maloberti’s neon works don’t decorate; they occupy, the live. The boutique is stripped back to a clean, almost “mute” backdrop, allowing the language of the artist and his works to take over. It’s rare to see Maloberti’s neons outside their institutional habitat of museums and biennales, rarer still to encounter them in the friction of retail, where commerce and contemplation coexist uneasily. Verdict? An exhibition in disguise.

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In Portofino this summer, Swarovski fully becomes Giovanna Battaglia Engelbert’s rebrand into a full-scale ristorante: a pastel-coded terrace at Cracco Portofino where crystal jewellery codes migrate onto Rosenthal porcelain and gastronomic staging. By collapsing product, place and performance into one environment, the activation validates Swarovski’s cross-category authority and demonstrates, in real time, how the right partnership can extend brand meaning far beyond its comfort zone.

Pescheria 🐟 Golden ⭐️ at Forte dei Marmi is creative ease: delightfully disordered, yet every rope, buoy, and crate is thoughtfully in place! At its heart? You! The co‑creation “menu” puts you center stage and turns a Golden product into your own 👟🖌️. This concept is not only a gold star for Golden, but a best practice for customer-centric experiences.

2016‑2025 Marni by Francesco Risso

From 🎨 to 🐇 to 🌿 to 🎭 to 🧵 to 🌈 to 🧱 to ✂️ to 🔮 to… every chapter felt inevitable. Rising from bold reinvention to poetic anarchy, you built Marni into a temple of playful craft and emotional resonance. Francesco, you showed us how fearless creativity shapes the soul of a brand, and ours along the way. See you soon!

10 Corso Como opens Milan Men’s Fashion Week with a, pun-intended, head-turning display: a Gentle Monster exclusive that lands the brand’s first European store.

The three-faced kinetic sculpture slowly pivots around its still core while eyes move and blink.

Visual creativity has always been the brand’s sharpest edge; but if you try to mimic it you’ll end up showing a mirror image of Gentle Monster—proof that there are many forms of creativity, but this one speaks a little louder to the eye.

Una Vetrina’s single pane on Via del Consolato 12 is Rome’s most unapologetic confessional booth: one window, lit 24/7, where shows surface without warning and the street becomes the museum.

Into that glass container, Flaminia Veronesi drops her latest lure: “We know who you are.” The title sounds accusatory, yet the scene is liquid and inviting—part reef, part mirror. Veronesi keeps threading new clues onto the same fil-rouge: each work a data point that sharpens the hypothesis that fantasy is the most honest map of the self.

Look closer: are those currents seawater, or the undertow of our own unspoken desires? Oceanic sonar once used to chart abyssal trenches now seems to ping our interiors: the deeper we dive, the clearer the echo. Her palette glows with clandestine warmth—soft, feminine, disarming—and the window casing only intensifies it, like skin backlit from within. Her exploration of the feminine makes every scale shimmer with desire, every hybrid blush with secrets. Am I the only one who feels the erotic tension in her work? Maybe, maybe not; but these magnificent creatures know who I am.

Some artists wander; Veronesi orbits. Because she knows exactly where she’s moored, she can swim wider without snapping that red thread. Keep swimming, Veronesi—we’re right behind you.

vetrina

Santoni celebrates 50 years of craftsmanship with Meraviglia, a new book from penned by . The cover revives the FW23 Andrea loafer image ( ), mirrored in the window by orange balloons and the hallmark orange sole introduced in 1975. That same shot anchored June ’23’s display, turning this exercise into deliberate narrative layering: heritage, product, and campaign speaking the same language. Consistent visual codes let memory do the heavy lifting!

How are you extending your story into your windows?

2025/05 Italy | Sotheby’s International Realty - Ritorno alla Luce (FuoriOrticola 2025)

Dal 5 all’11 maggio, lo showroom di Sotheby’s International Realty in Via Gesù 5 si trasforma in un luogo di contemplazione e rinascita. “Ritorno alla Luce”, installazione firmata Peter Hamer e Federico Lia per i see windows, trae ispirazione dall’affresco del 1495 “Madonna della Misericordia” di Antonio Boselli. Un percorso floreale che invita il visitatore a inoltrarsi in un labirinto di petali e spighe, simboli di speranza e resilienza.

Concepita secondo la filosofia “1 of 1” di Sotheby’s International Realty, “Ritorno alla Luce” è unica: un invito a perdersi, per ritrovarsi. La vetrina, custode di un messaggio senza tempo, celebra il potere rigenerante della natura e dell’arte.

2018-2025 Versace - the Capri years

A VM deep‑dive into Versace’s windows under Capri Holdings. The focus was clear: leather goods, leaving the artisan narrative in the back seat. Swipe through time and tell me what you think about these displays!



Photography: archive