03/03/2019
Digital Demand like never before
Hello Friends, We all know that we spend our most of the times on social media,
Facebook, and Whatsapp rather than reading a newspaper or watching TV and playing
outdoor games. In India there are over 460 million internet users. We Indians want
everything fast and quick, We are very much fond of Ecommerce for shopping, for buying
and selling Product and services. We don’t want to waste our time bargaining from the
salesman . We depend on E-commerce site rather than going out. Nowadays, everyone is
depending on internet to know about the new product or services. We all use digital
medium for our daily needs. Hence forth there is huge demand for Digital Marketing. We all
follow the digital trends in our day to day life. Without facebook, whatsapp, twitter, we all
can’t imagine living. The term ‘digital marketing’ is usually applied to the process in which
products or services using digital technology are marketed whether it be on the internet
via mobile phones or any digital medium.
Digital marketing has gained its prominence not only in India but also in world. Due to
such a digital demand 80% of the companies have change their marketing strategies from
traditional to online i.e Through Digital Marketing. Companies provide marketing services
to their clients on the large scale. Not only big companies but small companies takes the
help of marketing to promote their web or services. This industry is a process of marketing
which deals with the online presence of a product, targeting potential customer via the
technological medium. Digital Marketing is the fastest way to promote or sell the product
or services and can help to get a presence over competitors. There are many techniques in
Digital Marketing Concept such as SEO, SMO, SEM, Advertisement and other methods to
carry on the process. With the tremendous growth Digital Marketing has sustained its
position and will be the robust growing industry for years Mostly Following trends and
used concept in Digital Marketing are as follow
1. Content Marketing: Content plays a role of king in every
digital marketing strategies. Content marketing will become one of the disciplines and take
a chunk out of the marketing budget.
2. Mobile Marketing: Mobile marketing generally refers to marketing on or
with mobile devices. It can include any marketing activities though mobile whether it is an
online shopping or sms notification for a product advertisement.
3. Social media platforms: Social media are the best tools to advertise our product and
services like Facebook, Twitter Instagram. We need to share images of products with great
content and to run campaign on Facebook for the success of products.
4. Video Marketing: Live Video is a very best way to promote our products and services
which helps in understanding customer’s queries and also increase trust.
The Scope of Digital Marketing is increasing day by day. Many best institutes are
providing Digital marketing Professional Training. Giving Practical Knowledge and There
are many Free Online courses as well.
Digital Marketing industry is creating jobs in huge numbers. There are many types of
designations in digital marketing such as
1. Digital Marketing Executive,
2. Strategist,
3. Analyst,
4. Digital Marketing Manager,
5. SEO Manager,
6. Search Manager,
7. SEM manager,
8. Email Marketing Manager,
9. Content writer and so on.
Salary packages starts with 1.5 lakh and goes above 30 lakh as per experience. There is
high career scope in Digital Marketing. The world is becoming digital and everything will be
provided online on a large scale. Learning Digital Marketing can Create Future with ….
