18/06/2020
THE SCOPE OF MOBILE SEO
People spend millions of hours on their mobile devices per year. Yet many marketers and SEO practitioners fail to profit from this trend. Mobile optimization is a key part of any SEO strategy. Websites that are not mobile-friendly will not help you reach a very large number of audiences who do not own a personal computer. The visitors who access your website must have a quality experience from their mobile devices. How can we ensure this? What are the necessary steps for mobile SEO?
Why is mobile SEO important?
It is safe to say that 95% of all mobile searches are done through Google. So it is important to optimize your website according to Google’s changing algorithm and mobile-friendly updates. The mobile-first index of Google has made mobile searches a top priority. Previously the search results were based on the type of device used, i.e. desktop results for desktop searches and mobile results for searches from mobile. Now the mobile-first index shows search results according to mobile searches alone. This just shows to prove how important mobile SEOs are for building traffic.
Separate mobile URL
A separate site for mobile users might not be a bad idea as one can have more freedom to make customized content for mobile users. Most such parallel sites use an `m’ subdomain. The main version will be for the desktop and the `m.’ will be for the mobile version.
Dynamic serving
Different sets of HTML/CSS are shown to desktop and mobile versions. In this way, user agents are detected and served different types of content depending on the type of device used. Even though dynamic serving has its flaws, it is highly beneficial for a mobile SEO strategy.
Responsive design
The layout and content of the webpage are made responsive to each individual user. And it does not require separate URLs or HTML for devices. All the contents are on a single URL and the site is very user friendly. The flexible design is automatically adapted to the size of the user’s screen.
